Author: Kashmeera Sambamurthy

Deloitte collaborates with Amazon Web Services

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The joint initiative with AWS will support Deloitte India’s long-term vision of expanding its generative AI practice to enable businesses implement and garner value for enhanced innovation and growth.

If you wish to reach a younger, more tech-savvy, audience, it has to be through gaming and esports: Piyush Kumar

Piyush Kumar, founder and CEO, Rooter, said, "Game streaming has existed and grown independently of esports. A case in point is that despite no offline esports tournaments happening during the pandemic, game streaming has become a popular way for professional esports players and upcoming gamers alike to play and connect with their community."

Esports IPs in India are setting new viewership records. In the recent BGMI Master series, Rooter garnered 84.8 million views across platforms.

OTTs, apps will not be regulated as telecom services: DoT

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

The move to remove OTT from the Telecom Bill is expected to be tabled in the winter session of the Parliament.

How Zara and H&M are trying to clean up fast fashion’s messy carbon footprint — are they serious about it

Adidas, Bestseller, and H&M have made investments in the Finnish startup Infinite Fiber Company, which specialises in producing fibres from textile waste, cardboard, and paper. (Representative Image: Francois Le Nguyen via Unsplash)

Fast fashion retailer H&M is all set to sell second-hand clothes at its Regent Street flagship store in UK from October — offering items that are ‘ready to be loved again.’

ISL is getting better every year and youngsters benefit from foreign players coming in, says Sunil Chhetri

This year, the ISL has stepped foot in northern India with the promotion of Punjab into the top tier. Chhetri had some warm words to say about the footballing culture of Bengaluru and how it has flourished in the previous decade. (Image source: News18)

The ISL has been essential in expanding the footprint of footballing fandom in India beyond the traditional hotbeds like Kerala, West Bengal, and the northeastern states of the country.

ITC’s Minakshi Handa: There is a need to embed Generative AI in early stages of creative journey

Minakshi Handa, vice president - marketing, ITC Personal Care, stated, "I think young talent are the ones who are really creating the change. And, we really need to empower and celebrate such change agents. My message to them is, first, be authentic and original. Second is, be brave and take risks. Third I would say collaboration. Because collaborating with others will also enable them."

Minakshi Handa, vice president – marketing, ITC Personal Care, says AI and Generative AI bring value to the table and integrating them in the initial stages of the journey is leading to faster turnaround of creatives.

BARC plans to charge Rs 15 lakh per annum from broadcasters for Respondent Level Data

In a letter that was released on February 13, the IBDF highlighted that it would make a detailed representation to the parliamentary committee which was headed by Prataprao Jadhav, member of parliament, Shiv Sena. (Representative Image: Erik Mclean via Unsplash)

Like the currency data, Respondent Level Data will also be released every Thursday by 2 PM to subscribers of this data.