Author: Kashmeera Sambamurthy

Britannia Bel Foods’ CMO Mustufa Arsiwalla quits

Mustufa Arsiwalla's first stint at Ferrero was in 2014, where he held the position of brand manager for Ferrero Rocher. His last position was associate general manager for Kinder Joy.

Mustufa Arsiwalla comes with over 17 years of experience, having worked across categories such as foods, personal care, and over-the-counter products.

Avinash Pandey re-elected as president of NBDA

Avinash Pandey started his career with The Indian Express assistant manager. He has also worked at TV Today.

MV Shreyams Kumar is re-elected as VP and Anuradha Prasad Shukla will continue as Honorary Treasurer of NBDA for the year 2023-24.

Nestle India’s Suresh Narayanan hopes for a better Diwali season, pegs on core categories to deliver growth

Suresh Narayanan revealed that the foods major Nestle faced higher inflation in 2023 compared to the preceding years, including 2020 and 2021.

Suresh Narayanan hopes to be lucky enough to hit double digits, with the only dampener in the equation being food inflation, although witnessing premiumisation in Nestle products at the same time.

Here’s why Boat’s Aman Gupta puts a pause on marketing when on Shark Tank

A Delhi native, he carved his path from humble beginnings to becoming a prominent figure in India's entrepreneurial landscape. Born in 1982, Gupta received his early education at Delhi Public School, R.K. Puram. Despite familial expectations, Gupta diverged from the conventional career trajectory by venturing into entrepreneurship.

Aman Gupta, co-founder and chief marketing officer, Boat was the third-best performing shark as he invested in 12 of the 28 startups he had committed funds to which translates to an investment rate of 43 percent.

Bajaj Auto’s biggest Pulsar will come in FY24, Chetak will get upgrades and a new CNG bike is likely too

On the biggest Pulsar from the stable, Rajiv Bajaj said: "We think we have a fantastic product to offer. We want to do it within this financial year so that you know the full benefit of that in terms of growth and profitability is available to us next year". (Image source: Moneycontrol)

Bajaj Auto will launch seven new Pulsar products, including the biggest one yet, this financial year, its MD Rajiv Bajaj said in an exclusive interview with CNBC-TV18. He also shared plans for new Chetaks after the festive season and hinted at a CNG bike. Here’s what he shared.

Schbang’s Rayomand Patell: Your mind is the single best intelligence

Rayomand J Patell began his career at Everest Young & Rubicam, and went on to work across SSC&B Lintas, Contract India, Havas Worldwide and Idealake Information Technology Pvt. Ltd.

Rayomand J Patell, chief creative officer and chief integration officer, Schbang mentioned, “ I sincerely believe that you gotta use your own mind first and use AI as a tool to generate what you are seeing inside your head and bring that to life on screen or in print.”

Advertisers are allocating more budgets to open web for measurable results: Criteo

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

According to the media company, finding audiences with a high purchase intent is the key and retail media marks the emergence of the next essential channel for advertising.

Grapes bags the digital mandate of Siyaram’s

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

As part of the mandate, Grapes will be handling the brand’s end-to-end digital strategy and digital marketing needs. It will include both creative and media responsibilities.

Tinder partners with Center for Social Research for safety guide on platform

Users in the age bracket of 18-25 make up 50 percent of the platform’s community. Moreover, even LGBTQIA+ community have found their voice on the platform, which accounts to 54 percent, added Aahana Dhar in the report. (Representative Image: Mika Baumeister via Unsplash)

The online dating app will use the NGO CSR India’s insights amid the intersection of technology and violence against women.

MAdtech Point: Chaos theory, its relevance in MAdTech and the New PII

Privacy regulations are redefining the way consumers are discovered and engaged, particularly when it comes to securing and managing consumer consent. The power is shifting back to the consumer and the advancement in technology is driving a new set of innovations including the tokenization of consumer engagement. (Representative Image: Alexander Sinn via Unsplash)

While AdTech is about inventories, MarTech is always about identities. And the twain never met; not sure it will, even though the industry is calling out for its integration, writes our columnist Gowthaman Ragothaman.