Kashmeera Sambamurthy – Page 185

Metaverse holds potential for transforming the eCommerce landscape: VOSMOS

By harnessing the power of virtual reality, companies can unlock new possibilities and pave the way for a more innovative and connected future. (Representative Image: Jessica Lewis via Unsplash)

Metaverse is making its impact felt in India’s diverse sectors, from entertainment, gaming to education and automotive.

Jeep finalising electric vehicle strategy for India, looks to increase localisation

Jeep India currently has four products in its portfolio -- Compass, Meridian, Wrangler and Grand Cherokee. Of these four, it exports Jeep Compass and Jeep Meridian to markets such as Japan and Australia, among others. (Representative Image: Kenny Eliason via Unsplash)

Jeep India, which is a part of automobile group Stellantis, also said the company is aiming for over 90 percent localisation in its compact SUV Jeep Compass over the next three years.

How cricket streaming and CTV has changed the game for marketers

The TDSAT however, asked that the AIDCF maintain a list of consumers who have subscribed to the Star Sports channel on their platform as a lot of the same content is being made available through video streaming on Disney Star’s OTT platform. (Image source: BCCI via X)

Cricket advertising isn’t just for the big players; it’s accessible and effective for brands of all sizes. With the right strategy, cricket can be a winning formula for any brand’s marketing playbook.

CXO Moves: Exec movements at Starbucks, FCB Group, Mastercard, Marico, WPP and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left: Howard Schultz, Rajnish Kumar, Dheeraj Sinha and Sanjay Mishra)

Executives move in the world of brands and agencies.

Biz Moves: McCann, Dentsu Creative India and Sociowash

Sintex has been a leading manufacturer of a diverse range of plastic products in India, providing liquid storage solutions to billions for the last five decades, with a strong commitment to innovation and sustainability. (Representative Image: Joshua Adams via Unsplash)

Keep up with all the key business wins and the account movements.

The ad industry is a changemaker: Srinivasan K Swamy

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan K Swamy, executive chairman, RK Swamy Hansa Group, feels advertising is a changemaker because it helps shape the mindset and the habits of people, and is therefore a force for societal good.

Bookstrapping: Trailblazer by Mark Benioff and Monica Langley

Mark Benioff believes that businesses that do good and companies that have a social mission tend to be more successful. (Image source: Amazon)

In the book ‘Trailblazer’, the author Mark Benioff spills success secrets for the world of business, shares a message for business owners, highlights his encounter with Mata Amritanandamayi and a lot more.

Swiggy puts its media account up for review

The account is handled by Havas Media Group India which won the business in 2016. (Image source: Moneycontrol)

The value of the account is Rs200-250 crore.

Amazon rolls out ‘Khushiyan Apno Ki, Aur Apni Bhi’ campaign

The campaign kicked off across digital mediums on September 15. (Stills from the campaign)

This campaign highlights the importance of self-care or self-love and the need to embrace ‘Me’ within ‘We’ this festive season.

PepsiCo’s Aastha Bhasin: Marketing keeps you curious throughout life

Aastha Bhasin, category lead - Kurkure, PepsiCo India, "We are in the digital age where we are exposed to a lot more information that is both positive and negative, and it generates reactions of equal measure to what you put out. That’s why I think it’s important for us to really create an endearing and secure environment with friends, colleagues and yourself, which goes beyond the social walls."

In a wide-ranging interview, the Kurkure category lead at PepsiCo India opened up on many subjects, including the lighter side of life. Aastha Bhasin said people need to chill out more and stop being serious all the time.