Author: Kashmeera Sambamurthy

41 percent Indians consider incentives or discounts for making sustainable choices: Agoda

The availability of sustainable travel packages ranked second, with offerings ranging from guided conservation hikes to supporting local initiatives of more interest to travelers from the Philippines (28 percent), Vietnam (24 percent) and Thailand (23 percent). Clear guidelines on sustainable travel practices (#3), education and awareness on environmental impact (#4), and relevant sustainability policies from the local government (#5) completed the top five. (Image source: Unsplash)

According to the survey, in all markets, financial incentives came out on top, with an average of 45 percent of respondents highlighting incentives like discounts as the key factor. This sentiment was particularly strong in Singapore (58 percent), Taiwan (54 percent) and Indonesia (47 percent).

IPL 2024: Ticketing-focused company ConfirmTkt joins hands with RCB as its ‘train ticketing partner’

ConfirmTkt will introduce in-app games and contests across various social media platforms, offering RCB fans the chance to win match tickets and autographed memorabilia from the team.

The partnership will see the #TrainTicketKing campaign captivating television commercials (TVCs), dynamic print ads, and digital campaigns featuring well-known RCB players.

Dentsu India inks strategic partnership with consulting firm Arthur D. Little

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the automotive and mobility space (including xEV ecosystem, tires, construction & agri equipment, and component suppliers, amongst others), offering outcome-driven, end-to-end services across areas such as demand sizing, creation & fulfilment, revenue acceleration, customer experience enhancement, and brand strategy & design.

26 weeks of business inspirations: ADAPT-able lessons from a Business OG

For example, in real life, we do know of Harit, as the CEO of Tata Sky (now Play) personally getting involved in consumer complaints resolution (“Your Subscriber Number please?”) on social media platforms, as a way to test process and TATs in his teams. The one minor grouse though that I have with Adapt, is Chapter 6 where, going by the story-flow, Addae perhaps needs a better quality VP of Marketing!, writes Siddharth Banerjee. (Image source: Amazon)

In Harit Nagpal’s recently launched book, ADAPT – based on his nearly four decades of building businesses and brands across Unilever (Lakme), Shoppers Stop, Hutch/Vodafone and Tata Play (earlier Tata Sky), three key lessons stand out, states Siddharth Banerjee.

Microsoft appoints Mustafa Suleyman as CEO – Microsoft AI

Mustafa Suleyman brings 15 years of experience as an entrepreneur, technologist and leader in artificial intelligence. He began his career at Reos Partners and went on to work across DeepMind, The Economist and Greylock.

Mustafa Suleyman will oversee a range of projects, such as integrating an AI Copilot into Windows and adding conversational elements to the Bing search engine.

73 percent of IPL 2023 viewers tuned in to cricket league digitally: Glance report

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

As per ‘The Cricket Playbook for Growth Marketers’ report, smart lock screen insights based on the 128 million users that tuned in for periodic updates of India’s cricket tournament in 2023. The platform received 2.6x higher engagement on video with a distinct surge in activity in the second half of the day, and 35 percent of cricket content engagement came from vernacular languages.