Author: Kashmeera Sambamurthy

Explained: How D2M technology could disrupt the media landscape

D2M makes use of advanced error-correction techniques and robust transmission methods to ensure reliable reception, even in areas with weak signals or high-mobility scenarios, according to a draft report by the Telecommunication Engineering Centre (TEC). (Image source: Unsplash)

A look at direct-to-mobile (D2M) technology, its pros and cons, and how it can benefit consumers and companies.

Arun Kakatkar joins Microsoft India as human resources leader

In his current position, Arun Kakatkar is connecting organisation and talent strategies with business strategy, building high performing leadership teams and developing and delivering unified people and culture strategies which drive business goals.

Previously, Arun Kakatkar was the president or chief of strategy and organisation at Kalyani Group.

Exclusive: National Payments Corporation of India calls for digital marketing pitch; Mandate to also focus on UPI awareness, RuPay

The contract period will be for 1+2 years, starting from May 2024, subject to yearly review. (Image source: Fisdom)

The onboarded agency will help the NPCI define, plan and execute digital marketing strategy for all of its products to strengthen the brand’s digital presence, with special focus on UPI awareness and RuPay.

Revolt Motors appoints Pradeep Lamba as vice president – marketing

Drawing from his experience in leadership positions at industry titans such as Samsung Electronics, Publicis Media, and Lenskart.com, Pradeep Lamba brings strategic insight to his new role.

In his capacity as marketing head, Pradeep Lamba will lead the charge in devising and executing comprehensive marketing strategies aimed at enhancing the overall brand presence of Revolt Motors.

Britannia and Mindshare roll out AI-powered camera campaign for NutriChoice featuring Ranveer Singh

Utilising image tracking in 3D space, the camera employs feature points to generate immersive mixed-reality 3D content. With an operating speed of 60 frames per second, the camera ensures video playback, even during image translation or rotation. Powering this technology is the visual transformer, an AI model engineered for similarity matching and image recognition.

With this campaign, consumers will be able to scan the QR code on their smartphones leading to experiencing a video from Bollywood actor Ranveer Singh within their smartphone camera experience.

Indian sports industry crosses Rs 15,000 crore mark: GroupM report

PAs per the GroupM report, participative sports have gained prominence, transcended traditional boundaries and fostering community engagement. From golf and cricket to marathon running, these sports have become integral to India's vibrant sports culture, with an organized market exceeding INR 1000 Crores. (Representative Image: Steven Lelham via Unsplash)

According to the GroupM ‘‘Sporting Nation – Building a Legacy’ report, in 2023, 87 percent of the sports industry spending came from cricket, amounting to INR 13,701 Cr for the year.

Digital takes away uncertainty of TV viewership, says Mayank Pravinchandra Shah, Parle Products

Mayank Pravinchandra Shah, vice president - marketing, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property."Mayank Pravinchandra Shah, vice president - marketing, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property."

According to Mayank Pravinchandra Shah, vice president of Parle Products, advertisers are bound to pay the amount agreed for every TV spot aired, which is not the case with digital.

Tata Neu’s Akash Banerji to join Marico to lead media, digital transformation

With two decades of diverse experience, Akash Banerji describes himself as a 'Builder' at heart, "consistently launching new brands, innovating products, crafting compelling stories, and challenging the status quo to enter uncharted spaces." (Image source: Talentrack)

Akash Banerji started his career as a management trainee with PepsiCo and his first stint at Marico was from 2004 to 2008 in sales and marketing functions. He has also had stints at Star India, Viacom18 and Amazon India.