Author: Kashmeera Sambamurthy

Weekly Shorts: How brands can collaborate with LGBTQ+ influencers

The joint report provides new insights on Indian advertising’s D&I representation versus global practice (leveraging data from the 2023 Global MONITOR survey) and a wealth of original findings on Indian advertising trends accommodating D&I. (Representative Image: Michał Franczak via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Goafest 2023: Digital is just as important as traditional for efficient media plans, Madison’s Sam Balsara

According to Sam Balsara, "Digital is becoming popular due to technology. Technology is providing four major benefits: enabling one to go beyond demographics, enabling data-driven analytics, enabling contextual messaging and allowing to harness the power of virality."

Sam Balsara, founder, chairman of Madison World shared key lessons during Goafest 2023 on effective media planning and a case study on building brand Cinthol.

Goafest 2023: Importance of brand love, purpose and consumer insights

Maximum number of people who are talking about brands, the average is five. Eighteen percent of people have said that there is no brand they love. (From left to right: Rohit Kapoor, Hemant Malik, Prabha Narasimhan and Anuradha SenGupta)

Goafest 2023 panelists, during the discussion talked about who the real brand custodian is, expectations from agency partners, brand love in the context of premiumisation and many more.

Cheil India hires Amit Nandwani as national creative director

Amit Nandwani also wears the hat of a director, having directed over 20 TV commercials for popular brands like Amazon, Ola, Car Dekho, and ACKO Insurance.

Amit Nandwani, who has an experience of over two decades, joins from Leo Burnett Delhi, and at Cheil India, he will lead the agency’s creative output on the new businesses.

Marketing Mocktail: Shop till you drop – types of shopping trips explained

Consumers are becoming more aware of the impact of their spending decisions, with 70 percent believing they can "vote with their dollars" by supporting brands that show good citizenship and Supporting small business owners. (Representative Image: Hanson Lu via Unsplash)

“If people shopped only when they needed to buy, and bought only what they needed, the economy would collapse.”

Biz Moves: Havas Media Group Verve Media, Art-E Mediatech and ODN bag new businesses

Biryani brand Paradise Biryani has appointed Havas Group India's Havas Media Group as its media agency-on-record (AOR). The responsibilities include looking into the brand’s media strategy across all offline and digital media channels.(Representative Image: Joe Neric via Unsplash)

Keep up with all the key business wins and the account movements.