Kashmeera Sambamurthy – Page 275

Edelweiss General Insurance rebrands as Zuno General Insurance

Along with the new identity, the company has launched a consumer study titled ‘Usage Based Insurance: Decoding Awareness, Perception and Behaviour’. The study was done to understand Millennial and GenZ’s awareness, understanding and consideration for usage-based insurance (UBI) in India. (Representative Image: Martin Sanchez via Unsplash)

Edelweiss General Insurance anounced its new identity as Zuno General Insurance Limited (Zuno GI), a new age digital insurer.

Maggi’s two-minute strategy and how convenience and comfort combined

Readymade options like biscuits and chips did exist but were not filling or healthy. Home-made fresh hot snacks were time-consuming. Fresh snacks from outside were again expensive and could be unhealthy. This was an area where Maggi could be placed as an alternative evening snack which was tasty, easy to make, filling and hot. (Stills from the ad)

Nestle-owned Maggi Noodles’ success in capturing the Indian imagination and taste has taken years.

Zoo Media’s FoxyMoron appoints Vivek Das as chief executive officer

Das has worn both business and strategy hats leading large clusters of clients across geographical markets and marquee brands. They include Disney Star, PepsiCo, Ford India, Airtel, Hindustan Unilever, AMEX, Lufthansa, YUM Brands, The Muthoot Group & Apollo Tyres etc

Vivek Das, who was previously the vice president at WPP’s Mindshare, in his present role, he will build an inclusive and world class digital team capable of delivering outcomes focused digital solutions to clients.

L&K Saatchi & Saatchi appoints Hindol Purkayastha as business head and executive vice-president

Purkayastha joins the agency from Dentsu Creative where he last served as an executive vice-president. He has spent over two decades with agencies such as Lowe, BBDO, and Publicis Capital

Hindol comes with over two decades of experience and his last stint was at Dentsu Creative as the executive-vice president.

Biz Moves: Mullen Lintas, Wunderman Thompson India, L&K Saatchi & Saatchi and Tonic Worldwide

Mullen Lintas has bagged the creative mandate of Hindware through a multi-agency pitch. The responsibilities of the agency will include conceptualising a new narrative for the brand.(Representative Image: Hassan Pasha via Unsplash)

Keep up with all the key business wins and the account movements.

CXO Moves: Manu Kumar Jain quits Xiaomi, Russell Barrett joins TBWA\India; Exec crossings at Wavemaker, Famous, Sideways, mCaffeine and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Ryoji Iwata via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Budget 2023: Retail sector to benefit from push towards local manufacturing

Custom duty exemptions will also be provided for the manufacturing of lithium-ion batteries for another year. This will help drive the broadening of the local component ecosystem and increase domestic value-addition. (Representative Image: Jason Leung via Unsplash)

From rejig in custom duties on various commodities to focus on emerging AI technology, FM’s focus has been on making India a manufacturing hub.

Budget 2023: Gaming community applauds introduction of section 194BA for winnings from online games

Although the budget didn’t specifically bring out matters of concern related to Animation, Visual Effects, Gaming and Comic (AVGC) sector, stakeholders in the gaming and esports space are glad that attention is given to bring in development that would positively impact the sector. The increased mobile phone production and the announcement of focus on 5G based applications are good news for esports brands

Removal of TDS threshold of Rs10000, introduction of 194BA, focus on 5G based apps: Key takeaways for gaming and esports brands.

Budget 2023 is for the aam aadmi but will it spur consumption?

The tax exemption is a positive development for the lower end of consumption as the lower and middle class will have more disposable income, said analysts. (Representative Image: Ayaneshu Bhardwaj via Unsplash)

Budget 2023-24: The tax exemptions is a positive development for the lower end of consumption as the lower and middle class will have more disposable income, analysts say.

Budget 2023: FM announces reduction in customs duty; smartphones, TV sets to get cheaper

The overall impact of this volume decrease, however, is mitigated by 11 percent growth in the Average Selling Price (ASP).(Representative Image: shri via Unsplash)

The basic customs duty rate has been reduced from 21 percent to 13 percent other than textiles, making a host of articles cheaper. Cigarettes to become costlier.