Kashmeera Sambamurthy – Page 276

Budget 2023: What’s in it for Gen Z?

The Finance minister also had an announcement for kids and adolescents during her Budget presentation. Nirmala Sitharaman declared the setting up of a national digital library for children and adolescents for facilitating the availability of quality books across the country. (Representative Image: "My Life Through A Lens" via Unsplash)

Here’s a break-up of what the Budget 2023 holds for the youth in the country.

Union Budget 2023: Hotel stocks cheer push for tourism sector

The push will likely support the recovery for hotel companies hit hard by the coronavirus pandemic. (Representative Image: Recyclops Ss via Unsplash)

Sitharaman said tourism will be promoted on mission mode with the help of states as well as public-private partnership.

Campari Group’s Thomas Mayr: Consumers of fine spirits are getting younger

The Indian consumer loves to experience the finer things in life, says Campari Group’s Thomas Mayr

Campari Group is doubling investments in India and expanding its brand portfolio, introducing at least seven new brands in the country.

Reliance Consumer inks partnership with SriLankan biscuit brand Maliban

Maliban, a heritage brand and household name in Sri Lanka, manufactures food items including biscuits, crackers, cookies and wafers. In addition, the company has reach over 35 countries across 5 continents, Reliance Retail added. (Representative Image: Thea Hdc via Unsplash)

With this partnership, Reliance and Maliban will “develop unique value propositions that will strengthen Reliance Consumer Products Limited (RCPL) portfolio in the biscuit segment,” the company said in a statement.

Zivame’s Khatija Lokhandwala: Our latest campaign strengthens the positioning of body confidence

Zivame’s new campaign is targetting women who are experimenting with their looks and are looking to see how intimate wear can help her expand their wardrobe. (Stills from the ad)

Conceptualised by Leo Burnett, lingerie brand Zivame’s new ad showcases women across various life stages and different situations, confidently seizing the day.

Union Budget 2023: Advertising executives share their expectations in taglines

Union Budget 2023 expectations explained in taglines: It is the last full Indian Budget before the General Elections in 2024 and the mood is cautiously optimistic. Keeping their businesses and aam janta in mind, find out what ad janta really wants from the Budget. (Representational image: Peter Aroner via Unsplash)

From revisiting old ad taglines to infusing pop-culture references, advertising executives share their Budget 2023 expectations in honest taglines.

Women’s IPL: WPL 2023 likely to score high on advertising opportunity, viewership

IPL is one of the world’s largest entertainment formats and Women's Premier League is an extension of the same. (Representative Image: Pickled Stardust via Unsplash)

The first edition of Women’s Premier League (WPL) is getting attention from marketers. But the proof, they say, will be on the pitch.

Manu Jain quits Xiaomi group after 9-year stint

After joining Xiaomi in 2014, Jain had served in multiple roles. He was the smartphone brand's India region managing director for three years, from 2014 to 2017, and was subsequently appointed as the company's president for Indian subcontinent region. (Image source: LinkedIn)

Manu Jain had earlier served as the India managing director for Xiaomi, and since 2017, he was the company’s global vice president.

Unilever appoints Hein Schumacher as CEO; Schumacher will receive annual fixed pay of €1.85 million

Hein Schumacher says, "We have put a new leadership in place. We changed around 60 percent to 70 percent of the team. There's still some more change on that one to come. I think there are quite a number of things that are very different. I'm just a bit careful to call it out as a strategy."

Hein Schumacher will be appointed Unilever CEO Designate on 1 June 2023. He will succeed Alan Jope who announced his intention to retire from Unilever last year.

WinZO’s Saumya Singh Rathore: Gender gap is something you have to be mindful of at every level and in every conversation

Saumya Singh Rathore says, "We see close to 28 percent women representation in STEM (science, technology, engineering and mathematics) education but when it comes to the STEM workforce, there’s only 14 percent women, which means that while 28 percent women study science, only 14 percent actually end up opting for these jobs."

The co-founder at WinZO Saumya Singh Rathore talks about the disparity between men and women at the leadership level in gaming companies in India.