Author: Kashmeera Sambamurthy

CXO Moves: Tarun Jha steps down from Skoda Auto, Joy Chakraborty quits Zee Media; Plus, appointments at Havas Worldwide India, Garage Worldwide

At Snapdeal, as the director of supply chain, Arora handled multiple roles in supply chain covering first mile and last mile management, customer experience and cost optimization. He was responsible for Snapdeal’s Premier Customer Program: SD Gold's strategy, faster delivery service expansion, operational adherence and customer NPS. (Representative Image: Raphael Koh via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Tarun Jha quits Skoda Auto as marketing chief

As Head of Marketing at Škoda Auto India, Jha was responsible for brand and product strategy, communications, media, digital, customer experience, retail marketing and events. (Image source: LinkedIn)

Tarun Jha, head of marketing at Skoda Auto, has put in his papers, as per reports. Ajay Raghuvanshi, head of sales, has also quit.

Weekly Shorts: Is Facebook still relevant for influencer marketing?

The Facebook audience in India primarily comprises males accounting for 72.02 percent of the total audience base, and female users stand at 28.01 percent. Millennials (26-39) are the most active user base, winning over 55.16 percent of space. Further, GenX aged 40 to 46 plus occupy 14.58 percent of active users. (Representative Image: Glen Carrie via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Rigi raises Rs 100 crore in funding from Elevation Capital, MS Dhoni and others

influencers can use this platform to launch courses, conduct paid webinars, and launch free and paid communities through the Rigi app. It has over 200,000 users with most of them in the GenZ category. (Representative Image: Markus Winkler via Unsplash)

Others to join are Accel, Stellaris, Sequoia Capital along with angel investors like former Indian cricket captain Mahendra Singh Dhoni and personal finance content creator Sharan Hegde.

Marketing Recoded – Season 2 ft. iD Fresh Food’s Rahul Gandhi

As per Gandhi, the first skill is to be assembling a lot of information, which includes internal as well as external, and then arrive at a decision. The second skill is to deal with ambiguity. He explains, “Once you assimilate a lot of information, you realize that a lot of information is incomplete or inaccurate which gives rise to ambiguity. Dealing with ambiguity and still making decisions is one skill or trait.” (Still from the video)

iD Fresh Food’s chief marketing officer Rahul Gandhi talks about his role as a marketer, three important traits every modern marketer must possess, and more.

How iD Fresh Food, MTR Foods and Gits are betting on convenience and authenticity to increase sales of instant foods

According to market researcher Statista, the revenue earned by the ready-to-eat meals segment amounted to $56.93 billion in 2022. It is expected that the market will grow annually by 9.59 percent between 2022 and 2027. (Stills from ads and recipe videos)

With the popularity of South Indian food, homegrown brands are aggressively looking for new product and marketing opportunities.

ASCI Ad Code: Industry body revises and tightens advertising, disclaimer guidelines for brands

Further, a disclaimer should not attempt to correct a misleading claim made in an advertisement. A disclaimer shall be in the same language as that of the claims of the advertisement, and in case of bilingual advertisements, the disclaimer should be in the dominant language of the advertisement. (Representative Image: Mailchimp via Unsplash)

ASCI’s updated guidelines say a disclaimer should be clearly readable and should remain on screen for more than four seconds.

Yash Boss: Kannada star Yash is Pepsi’s new brand ambassador

Yash said in a statement, “I am exhilarated to engage with Pepsi and join them as the face of the brand. A collaboration as exciting as this is a great way to start the new year, and I can't wait for my fans to see me in an all-new avatar!”

Yash will be instrumental in deepening consumer connect for Pepsi, said Saumya Rathor, category lead, Pepsi Cola.

Influencer marketing agencies set to tweak contracts, educate influencers to comply with govt rules

(From left to right: Influencers Mohammed Salim Khan (MSK) and Roshni Bhatia) The Indian Influencer market is expected to grow at a CAGR of 25 percent till 2025 to reach a size of Rs 2,200 crore. In a bid to comply with the government's new social media influencer norms and rules, agencies managing influencers have been conducting hygiene checks on contracts and educating their talent and marketers about the new rules.

Agencies handling top influencer talent have started working with legal teams to update and tweak contracts.

ChatGPT – OpenAI Impact: Is ChatGPT a threat to copywriting and advertising creatives?

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

From fear, amazement to strategic thinking, senior ad leaders, with a background in copywriting, share their immediate reactions and thoughts on ChatGPT.