Kashmeera Sambamurthy – Page 28

Paytm to become a third-party UPI app; gets NPCI nod

Pai Platforms is not the first fintech to do this. PhonPe, a rival of Paytm’s too launched Pincode, an app on ONDC last year. (Image sourced from CNBC)

Paytm, the third-largest app for UPI payments in the country, processed 1.41 billion monthly transactions worth Rs 1.65 lakh crore in February.

Spikes Asia winners: Leo Burnett, FCB Ulka, VML, Ogilvy bag Grand Prix awards

Australia saw the highest number of Grands Prix at eight, including five Grands Prix for ‘FitChix’, for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands Prix, including three for ‘My Japan Railway’, for JR Group, by Dentsu Inc, Tokyo, in Industry Craft, Digital Craft and Direct. (Image source: Facebook)

In the Creative Data category, the Grand Prix went to ‘Lay’s Smart Farm’, for Lay’s, by Leo Burnett, Mumbai, India.

Diageo India’s Black and White Ginger Ale turns exclusive partner for Zomato Live’s Zomaland Season 4

As part of the partnership across cities, Diageo will bring back its culinary experience: Table for Everyone, Bailey’s corner and chef-curated culinary experiences. (Image source: Flipkart and CNBC-TV18)

The ‘Table for Everyone’ by Black & White Ginger Ale returns to Zomaland with a culinary experience in partnership with two celebrated chefs, Megha Kohli and Nishant Choubey. Set to host a truly engaging experience against the famous Zomaland Ferris Wheel, festival attendees can find the Table for Everyone spreading the magic of sharing.

43 percent of real-money gamers from non-metros: Meta report

The summit was attended by the country’s biggest gaming brands that shed light on the use of innovative cutting-edge technologies such as AI that has helped them drive growth for their business. They also highlighted the top trends shaping the gaming industry in India right now. (Image source: Unsplash)

The study also highlighted reels, video ads on Meta and influencers as top drivers for gamers to discover and purchase new games.

Saffola Oats rolls out a new campaign highlighting diverse snacking moments

The 360-degree campaign will be launched on television, YouTube and OTT platforms and will further be amplified across social media platforms. (Stills from the ads)

The campaign attempts to showcase how Saffola Masala Oats offers a healthier and tasty go-to snack with a variety of delicious flavours for their anytime-of-the-day snacking moments, stated the release.

Pepperfry launches Career Reboot Program to empower women’s return to the workforce

As part of this flexibility, participants will have the option to work for three hours a day, choosing the time slots and days that suit their schedules best. The company aims to create an environment of understanding and flexibility to contribute to the personal and professional growth of team members while enriching the overall customer experience within the store.

The Career Reboot Program is an extension of Pepperfry’s commitment to diversity and inclusivity, seeking to proactively recruit and empower homemakers, new mothers, and women returning from career breaks to join the team as Part-Time Home Consultants in the store, stated the company.

Rasna ropes in actress Tamannaah Bhatia as their new brand ambassador for their new campaign

Rasna boasts of a 100 percent brand recall and 85 percent market share in its category. It is available in 1.6 million retail outlets in India with 12 state- of – art manufacturing plants in the country and availability globally in 60+ countries, realising the dream of ‘Make in India, for the world’ every passing year. (Still from the ad)

The new ad is a result of extensive market research done pan India to help us understand our customers and their evolving needs, stated the press release.

OTT platforms blocked by govt: Neufliks, X Prime, Besharams, Mood X, Prime Play – what are they?

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries and Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights.

Ministry of Information & Broadcasting (I&B) has clamped down on OTT platforms that have repeatedly violated content rules and blocked the apps and their social media distribution channels.

South African Tourism kick starts Corporate Think Tank’s third edition

EaseMyTrip Foundation signs MOU with Archaeological Survey of India for stewardship of 4 iconic sites. (Image source: Official website)

Corporate Think Tank programmes have emerged as an essential platform for South African Tourism to understand and simplify corporate travel needs for Indian businesses, stated the press note.

EaseMyTrip Foundation signs MOU with Archaeological Survey of India for stewardship of 4 iconic sites

As a Smārak Särathi, EaseMyTrip Foundation has collaborated with the government to develop and implement a comprehensive plan for the upkeep, maintenance, and visitor experience enhancement of these monuments. This includes infrastructure upgrades, on-site amenities, and educational initiatives to raise awareness about the significance of these heritage sites. (Image source: Moneycontrol)

This partnership aims to designate EaseMyTrip Foundation as the Smārak Särathi (Monument Mitra) for four of India’s historical monuments, as part of the government’s Adopt a Heritage 2.0 program.