Author of bestselling books like Sapiens, Yuval Noah Harari shares his views on everything from smartphones to social media to sugar, in this two-part special series of Storyboard18’s Bookstrapping.
Author: Kashmeera Sambamurthy
Reliance Consumer Products forays into packaged goods category with brand Independence
As Reliance Consumer Products prepares for the national rollout of the brand, the company plans to develop Gujarat as a go-to-market
BYJU’s reportedly in talks with BCCI to exit jersey sponsorship
The edtech major has been in the news a lot this year over SRK ads, mass layoffs and getting Lionel Messi on board as ambassador and more.
Pernod Ricard appoints Paul-Robert Bouhier as new India managing director
Bouhier will step into the new role from January 2023. According to the French booze mogul, he will modify the firm’s India business strategy, strengthen the organisation and its workforce, and recognise new opportunities for profitable and sustainable business expansion.
Shah Rukh Khan’s son Aryan Khan launches premium vodka brand in partnership with AB InBev
Khan has plans to venture into fashion and experiential events under his company
Duroflex’s chief marketing officer Smita Murarka quits the sleep solutions firm
Murarka stepped down from her position in November. Her stint at the company lasted for two years and 11 months.
New epicenters of influence are growing: Asmita Dubey, L’Oreal global marketing chief
L’Oreal’s global chief digital and marketing officer Asmita Dubey on pioneering beauty tech, ‘radical inclusivity, conversational commerce, Web3 and women in gaming.
Why is Max Life Insurance leveraging Rohit Sharma as a family man for its advertising?
The insurance firm switched from sports sponsorship to working with endorser Rohit Sharma and wife Ritika Sajdeh and leveraging their family image in its ads.
Simply Speaking: The rise and fall of Kodak
If ever there was a brand that owned a category, it was Kodak. But it lost its way thinking what it did was always right.
FIFA World Cup 2022: How many Indians watched the football matches so far?
The cumulative reach for the first 48 matches of the tournament has touched 42.2 million, as per BARC data for Cable & Satellite (CS) 2+ audience.