Author: Kashmeera Sambamurthy

Interbrand global CEO Interview: We are entering India’s decade of possibilities, says Gonzalo Brujó

"One of the things that I like about the Indian community is their ethics and beliefs such that they are much more connected to nature than the other markets which I think is good for the kind of the businesses they do," says Interbrand's global CEO Gonzalo Brujó

Gonzalo Brujó talks about the importance of Indian brands at a global scale and why acts of leadership by companies will impact their relevance.

Equal Pay in Cricket: Indian men and women cricketers to get equal match fee, announces BCCI’s Jay Shah

BCCI Honorary Secretary Jay Shah tweeted, “I’m pleased to announce BCCI’s first step towards tackling discrimination. We are implementing pay equity policy for our contracted BCCI Women cricketers. The match fee for both Men and Women Cricketers will be the same as we move into a new era of gender equality in cricket.” (Image source: BCCI)

BCCI announced equal pay for men and women cricketers in a major step to end pay disparity.

Coca-Cola products may look a tad different in 2023

With ongoing sale in smaller containers and multi-packs with fewer cans, the company introduced a value collection in the third quarter that offered the customers their products in multiple sizes (Representative image via Unsplash)

Package innovation takes a bigger role and the company will approaching 2023 with a broad innovation agenda but with some slight weighting to packaging, CEO James Quincey has said

Unilever recall of dry shampoos not to impact India: HUL

On October 25, several reports surfaced talking about the recall of dry shampoos manufactured by Unilever. According to a notice posted on the US Food and Drug Administration’s (USFDA) website, the company is recalling products under brands such as Dove, Tresemme, Nexxus, Suave, TIGI (Rockaholic and Bed Head) (Representative Image via Unsplash)

The FMCG major in a media statement said that it does not manufacture or sell dry shampoos under Dove or any other brand in India.

Madison Media Alpha bags Godrej & Boyce’s Rs 100 cr media mandate

The agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations. The account is estimated to be over Rs 100 crore and the incumbent agency is Starcom

The account was won in a multi-agency pitch and the agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations.

Ecommerce is at a nascent stage and I welcome new players entering the sector: Amazon’s Manish Tiwary

"As we move towards this goal of the $5 trillion economy, I think we have a few things which make me personally very optimistic. One is the age profile, the income profile and, more importantly, the spirit of entrepreneurship and the resilience which all of us, as consumers and as professionals, have," says Amazon’s Manish Tiwary

The global ecommerce juggernaut’s VP and country manager for India, Manish Tiwary, on how Amazon plans to unlock growth.

Brain Matters: The one psychology principle every marketing strategist needs to know

Marketers forget the basics. And the most basic of those truths is that everything is what we think it is, and what we have propped up against it, to let our consumer compare it to. (Representational image via Unsplash)

Every business is fundamentally in the business of changing behaviour. Understanding behavioural truths of consumers is the first step to success.