Kashmeera Sambamurthy – Page 35

Flipkart and BigBasket move for faster delivery

In January, BigBasket had announced its rebranding for slotted delivery services, stated an ET report. This allowed consumers to pick a slot in order to get their groceries delivered within two hours. (Image source: Unsplash and Moneycontrol)

This move comes amidst increasing competition from e-commerce companies such as Blinkit, Zepto. This is also followed by rising customer demand for speedy delivery in non-metro cities.

Number of female leaders in tech, media sees dip: LinkedIn report

The roles are director, vice president, CXO, or partner at Indian companies, highlighted in an ET report. At present, there are two women heading the role compared to 10 men, with the same ratio being the case in 2020. (Representational image: Brooke Lark via Unsplash)

As per a study conducted by LinkedIn, categories such as construction, oil, gas and mining followed by utilities have seen an increase among female staffers getting into leadership roles.

IMAX and BookMyShow enter into partnership; to collaborate on features across BookMyShow

IMAX will have higher visibility and discoverability on BookMyShow, and the platform will highlight IMAX releases through targeted marketing efforts, beginning with the highly anticipated film Dune: Part Two, states the release.

This new partnership will provide audiences with access to the latest Indian films and Hollywood releases.

TVS Motor Company debunks career representation in new ‘Miss.Represent’ campaign

Statistics reveal that children’s career choices get influenced at as early as six years of age. This means that from an early age, girls that might have a natural inclination or skills for the STEM fields, might still find it very difficult to break out of their conditioning and pursue careers in these. (Still from the campaign)

Conceptualised by FCB Kinnect, the second video from the campaign showcased the solution, which was the chart itself, but a lenticular one. When viewed from different angles, the chart displays both male and female in the same occupations.

L&T Finance appoints Godrej Consumer Product’s Gigesh Gangadharan as head – digital marketing

Gigesh Gangadharan has worked across Indiamart Intermesh, MEC Interaction, Colgate Palmolive, L'Oréal India, Star India and Sanofi.

Gigesh Gangadharan was the head – digital marketing at Godrej Consumer Products Limited.

VML appoints Havas India’s Jaibeer Ahmad as managing partner – north

Jaibeer Ahmad started his career at Lowe Lintas and Partners as account executive, and went on to work across Ogilvy & Mather, Draft FCB Ulka, Rediffusion Y&R, Samsung Electronics, Saatchi & Saatchi, J. Walter Thompson and Cheil Worldwide.

Previously, Jaibeer Ahmad led Havas India as chief transformation and growth officer.

Pepperfry onboards Mahip Dwivedi as VP – marketing and head of marketing

Prior to joining the ecommerce furniture company, Mahip Dwivedi served as the chief marketing officer at Tyke Investment & the Head of Performance Marketing & SEO Growth at Flipkart.

Mahip Dwivedi will spearhead the organisation’s marketing strategy, brand communication, performance marketing, retention, and public relations functions.

IAMAI’s DNB committee appoints Happilo’s Vikas D Nahar as chair; Smytten’s Swagat Sarangi to be co-chair

The IAMAI Digitally Native Brands Committee contributes towards the progress and growth of the digital consumer brands sector through policy engagements with governmental departments, regulatory bodies, opinion leaders and industry captains. The committee engages in key sectoral issues pertaining to logistics and supply chain, marketing and advertisement and regulations hampering industry efficiency. (From left to right: Vikas D Nahar and Swagat Sarangi)

Vikas D Nahar is the founder & chief executive officer, Happilo, and Swagat Sarangi is the co-founder, Smytten. They have been appointed to chair IAMAI.

Flipkart appoints Paytm’s Vikash Singh as director – growth

Vikash Singh began his career at Sharp Edge and went on to work across DP Technology Corp, Sportzify and Tata Health.

Vikash Singh previously led Paytm as general manager – growth and marketing.

Metro Brands Ltd appoints Roch D’Souza as SVP of Marketing

With over 22 years of experience in the retail and FMCG sector, in his new role, Roch D’Souza will report to Alisha Rafique Malik, president at Metro Brands Ltd, and will actively contribute to driving the company’s marketing initiatives.