Author: Kashmeera Sambamurthy

DoT’s technical arm has new draft on D2M tech standards in final stages: Report

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

D2M technology will allow beaming of live TV content directly to mobile phones without a cellular data connection.

Published
Categorized as Digital Tagged

Sudha Murty: All you need to know about the philanthropist, author, symbol of “Nari Shakti”

Her recruitment at TELCO is an intriguing tale. While Sudha Murty was studying at the Indian Institute of Science, Bangalore in 1974, she was awarded a scholarship to pursue a PhD in America. However, during her final year of M.Tech, she came across a job opportunity at Tata Telco, which is now known as Tata Motors. (Image source: Moneycontrol)

Everything you need to know about Sudha Murty, who she is, her work and more – from why she spells her surname Murty and not Murthy and her saree collection to her Rajya Sabha nomination.

Publicis Groupe’s BBH India onboards Nisheeth Srivastava as executive creative director

In advertising, Nisheeth Srivastava started his career with Mudra Ahmedabad as an account planner and moved to Lowe Lintas as a copywriter. He has worked on a diverse set of brands like Moov, Krack, Google pay, Dulux Paints, OLX, Philips to name a few.

Based out of Delhi, Nisheeth Srivastava’s mandate involves working across brands handled by both offices of the agency and reporting directly to Parikshit Bhattaccharya, chief creative officer of BBH India.

Parle-G Dark. It’s for real! Parle-G officially launches new variant, Parle-G Dark

The product has been initially launched in Maharashtra and is now available in mom and pop stores. The company also plans to gradually introduce it across the entire country. However, it is not yet available in malls or on e-commerce platforms. (Image source: Ramsa Chaudhary via X)

Parle-G Dark, featuring chocolate flavouring and updated packaging as Dark Cocoa Biscuits, garners excitement among consumers.

‘Poacher’ producer Alia Bhatt sparks controversy by carrying leather bag despite animal welfare advocacy

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Alia Bhatt, Gucci’s global brand ambassador, faced backlash after appearing at a Mumbai event with a $2800 black leather bag. Reddit users criticised her for a contradiction between her personal values and promotional activities.

Britannia to use digital, social, product packs to promote HerStore marketplace, says CMO Amit Doshi

Amit Doshi, CMO, Britannia Industries stated, "HerStore is for each and every woman out there who has an idea. If they are already running a business for a product or service - we hope for HerStore to give them a platform for further scaling it up. With the community being enabled on HerStore later, we hope the constant knowledge transfer will also lead to the birth of several aspiring womenpreneurs."

Amit Doshi, Chief Marketing Officer of Britannia Industries Ltd, sheds light on the genesis of the HerStore marketplace for women entrepreneurs, the “acts not ads” approach and how the platform works.

Bombay HC to hear Killer Jeans’ Rs 25 crore suit against Netflix for trademark infringement; Brands land in a ‘Killer Soup’

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

KKCL is seeking damages up to Rs 25 crore, and removal of any content that infringes the trademark. The first hearing will take place on March 11, 2024.

Interactive Avenues: Anupam Mittal’s first investment as an angel investor

Due to his early and substantial investment, Anupam Mittal eventually became the largest shareholder in Interactive Avenues. Subsequently, Sequoia Capital joined the venture. However, as the landscape grew more competitive over time, distinguishing viable opportunities from the noise became increasingly challenging, necessitating more thoughtful decision-making. (Image source: Moneycontrol)

Anupam Mittal’s investment in Interactive Avenues in 2007 propelled the company to success in India’s digital marketing landscape. Similarly, the acquisition by IPG Mediabrands in 2013 solidified its position as an industry leader.

Ameen Sayani would tell clients not to use up all the airtime: Rajil Sayani

Rajil Sayani, partner, Sayani Radiotel Advertising stated, "He has said that his first break was reading the commercial for Ovaltine, in a program called Ovaltine Phulwari. This was aired on Radio Ceylon in 1951. Thereafter, ever since Binaca Geet Mala became a hit, other brands also started approaching him. One was Saridon. He did a programme for Afghan Snow (beauty cream), for Maratha Darbar Agarbatti, etc. (Image source: Moneycontrol)

The first episode of his legendary show Binaca Geetmala got some 7,000 letters, up from 300-400 letters earlier. He had produced it on a budget of Rs 25, which included researching the songs, writing the script, presenting, and editing.