Author: Kashmeera Sambamurthy

Streaming growth coming from outside metros: Sushant Sreeram, Country Director, Prime Video India

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

Prime Video has close to 100 projects right now in various stages of production.

MMA Global India & Publicis Commerce launches ‘D2C Advantage X Toolkit – Guide to Maximise ROI of eCommerce Investments’ report

This toolkit is the first of its kind for the C-suite and Brand Leaders on making D2C ventures a success by investing in sound strategies and having a clear value proposition, taking into considerations and capabilities required for profitability.

The toolkit consisted of a joint survey conducted by Publicis Groupe India and MMA Global India which reveals that >80% of D2C ventures are yet to achieve profitability, citing high customer acquisition costs, operational complexities, and unclear returns on investment as primary obstacles.

Indian e-commerce start-ups’ total funding was $4 billion in 2022 : MMA Global India x Publicis Commerce

Emerging consumer trends, such as a more balanced gender ratio (45:55 male to female), shifting geographical preferences towards tier-2/tier-3 towns, and comparable spending power in smaller towns and larger cities, are expected to fuel continued e-commerce growth. (Representative Image: Mark König via Unsplash)

As per the D2C Advantage X Toolkit: Guide to Maximise ROI of E-commerce Investments, between 2014 and 2022, Indian e-commerce received a total funding of $ 31 billion, with an annual peak of $ 10.7 billion inflow in 2021.

FICCI EY Report: 51 percent of total ad spends in Digital media

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Advertising is 0.33 percent of India’s GDP. Traditional media advertising was flat, while new media drove the growth in advertising in 2023, as per the FICCI EY Report on the Indian Media and Entertainment (M&E) industry.

McDonald’s gets a clean chit from FSSAI over the ‘fake cheese’ controversy

"The confirmation from the FSSAI explicitly states that “Articles in question contain Cheese or cheese product as a part of composition and does not contain analogue in dairy context in any form”. This clean chit is a testament to McDonald’s India’s commitment to upholding stringent food quality standards across all its restaurants, at all times," added the QSR firm. (Image source: Unsplash)

The ‘clean chit’ from FSSAI comes days after Maharashtra Food and Drug Administration (FDA) has revoked the licence of a McDonald’s outlet in the state’s Ahmednagar district after taking action against it over cheese.

BCCI to appoint a creative agency; releases Request for Proposals

The report stated the BCCI was forced to decide on a host of state units, including the Delhi and Puducherry, and held talks with foreign boards, mainly the associate nations, for hosting them on exposure trips. (Image sourced via BCCI website)

Board of Control for Cricket in India (BCCI) has announced the release of Request for Proposals for appointment of a creative agency for BCCI. The RFP will be available for purchase till March 18, 2024.

Elon Musk reacts to Instagram and Facebook outage

At the time of writing, outage tracking website Downdetector.com recorded over 3,00,000 Facebook outages and over 47,000 outage reports for Instagram worldwide. (Image source: X)

X owner Elon Musk shared a series of tweets after Meta-owned Facebook and Instagram went down for thousands of users across the globe.

FICCI-EY Report: M&E sector grew over 8 percent in 2023 to cross Rs 2.3 trillion. All the key findings

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Digital revenues to surpass TV in 2024. Online gaming overtook filmed entertainment to become the fourth largest segment. Key findings from the 2024 FICCI-EY Report.