Kashmeera Sambamurthy – Page 44

Need to step up competition with multinationals: RK Swamy’s Narasimhan Krishnaswamy on Indian ad firms going public

Narasimhan Krishnaswamy, group CEO and wholte-time director said, "We compete with organisations that are publicly listed companies from their respective geographies. If there is a Japanese company like Dentsu, it's listed in Tokyo. Publicis is listed in Paris and WPP is listed in London. American companies are listed in New York. So, they come in with that scale of capital and are able to then compete at a different financial level."

The firm’s top brass spelt out the reasons for going public, deliberated on the evolving landscape, the challenges faced in the past and those that lie ahead.

Tata Motors to demerge commercial vehicles and passenger vehicle businesses into separate listed firms

The demerger will be implemented through an NCLT scheme of arrangement and all shareholders of TML shall continue to have the identical shareholding in both the listed entities, said the carmaker in a stock exchange filing, adding that necessary shareholder, creditor and regulatory approvals could take a further 12-15 months to complete the demerger. (Image source: Unsplash)

The commercial vehicles business and its related investments will be spun in one entity and the passenger vehicles businesses, including EVs, JLR and related investments, in another entity.

Dish TV India launches ‘Own Your Customer’ initiative through partnership with local cable operators

This partnership will ensure robust connectivity while enhancing the overall reliability of the network," said the company. (Image source: Facebook)

‘Own Your Customer’ (OYC) is a unique step to address LCO’s concerns about their customer base shifting to DTH to avoid interruptions in TV viewing experience.

Polycab’s Nilesh Malani joins Waaree Group as chief marketing officer

Nilesh Malani began his career at Asian Paints and went on to work across Castrol India and JSW Steel.

Nilesh Malani was the chief marketing officer at Polycab India.

RK Swamy IPO: Issue subscribed 53 percent, first integrated marketing service group to go public in India

The company plans to utilise the proceeds from the issue for various purposes, including funding capital expenditure, meeting working capital requirements, investing in IT infrastructure, and establishing new customer experience centers. Additionally, a portion of the funds will be allocated for general corporate purposes.

RK Swamy IPO is the first integrated marketing service group to go public in India.

Anupam Mittal asks, “Is Google evil?”, as the battle between Google and Indian app developers rages on

Due to his early and substantial investment, Anupam Mittal eventually became the largest shareholder in Interactive Avenues. Subsequently, Sequoia Capital joined the venture. However, as the landscape grew more competitive over time, distinguishing viable opportunities from the noise became increasingly challenging, necessitating more thoughtful decision-making. (Image source: Moneycontrol)

After calling Google “the new Digital East India Co”, Anupam Mittal has again raised concerns about Google’s treatment of India app developers and the unfair terms it offers, with a question that’s inspired by Google’s famous tagline – Don’t be evil.

Pine Labs’ Nikhil Narayanan joins Zlade as head of creative strategy and brand director

Nikhil Narayanan started his career at Origami Creative Concepts, and went on to work across Ogilvy & Mather, McCann, Grey Group and Tata Consultancy Services.

Nikhil Narayanan was the creative head at Pine Labs.

Ad agencies under threat from an old enemy – In-housing

“In-house agencies are more efficiency-focused while traditional agencies are more effectiveness-focused. That's what their game is all about,” said Neeraj Sharma, former senior vice president, L&K Saatchi & Saatchi. (Image source: Unsplash)

From Godrej to Zomato, brands across the board are increasing In-house creative capabilities or setting up in-house ad agencies, fuelling an old trend and posing a real threat to the ad agency business.

Digital spends will grow on IPL 24, says Lakshmi Narayanan B, CMO, CEAT

Lakshmi Narayanan B, Chief Marketing Officer at CEAT Limited, who was on Ep 107 of MVP, spoke with Pawan R Chawla on a wide spectrum of topics including India’s biggest advertising and marketing tentpole, IPL2024, had this to say about CEAT’s marketing investments slated for the IPL.

Acknowledging the importance of both, traditional and digital channels, Lakshmi, as he is popularly known and addressed, when asked how CEAT Tyres had split its advertising budgets between linear TV and Digital during the last IPL, “Clearly, I think the majority of 60 percent would have gone across to Digital.” When asked about their spends split on IPL24, Lakshmi replied, “We’re keeping all options open.”

Nodwin Gaming enters into a strategic partnership with JSW Sports

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The combined strengths of the two are also focused on launching new esports focused Intellectual Properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.