Author: Kashmeera Sambamurthy

Only Vimal could leverage the ‘looks of a winner’ to become an undisputed clothing brand

Reliance ventured into the textiles business with the introduction of Vimal in 1975. The brand was named Vimal, after Dhirubhai Ambani's nephew, and son of his elder brother Ramnikbhai Ambani, co-founder of Reliance Industries. The operations of the business were looked after by Dhirubhai's son, Anil. (Image source: Only Vimal website)

It was 1987 when India was witnessing a transformation in the advertising industry. Reliance Industries, the principal sponsor of the Cricket World Cup at the time, rolled out a campaign where the talent of filmmaker Shantanu Sheorey and the onscreen persona of cricketing greats Sir Vivian Richards, Ravi Shastri and Allan Robert Border catapulted Vimal Suitings to become a market leader.

Anant Ambani pre-wedding celebrations: Mark Zuckerberg dressed for ‘jungle-fever’ theme on day 2

The second day will host "A Walk on the Wildside" with "jungle fever" the suggested dress code for the day. This event would be held outdoors in the Ambanis' animal rescue centre in Jamnagar. (Image source: @zuck via Instagram)

The second day of the pre-wedding celebrations for Anant Ambani and Radhika Merchant has “A Walk on the Wildside” with “jungle fever” as the suggested dress code for the day.

Recognising change as a fact of life empowers you: Ajay Khanna, Amway India

Ajay Khanna, chief marketing officer, Amway India, stated, "As someone who’s deeply immersed in the fast-paced world of marketing, I've personally experienced the pressures of an always-on culture and the looming threat of burnout. Through time, I’ve grown to appreciate the importance of setting boundaries and prioritising self-care, for both me and my team."

The chief marketing officer of Amway India said leaders must challenge the status quo, encourage people to step out of their comfort zones, and embrace any failure as a catalyst for growth.

Pepsi launches new visual identity globally; takes over iconic locations in 120 markets

The international takeover marks the first step in Pepsi’s new era across design, storytelling, and partnerships, they said, adding, “We will continue to drive culture forward in 2024 by delivering one-of-a-kind elevated experiences, all deeply connected to fans' passions and desires to live “Thirsty for More.”

Pepsi had first unveiled a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years, in March 2023.

India needs its own App Store: Info Edge’s Sanjeev Bikhchandani after Google’s action against Indian app developers

“Many of the Info Edge apps are back on the play store. An effort very well led by Hitesh and the entire Info Edge team. People were up all night for this. Great crisis management,” Bikhchandani said (Image sourced via Forbes India)

On March 1, Google warned it may remove the apps of 10 companies in India for not paying a service fee for the use of its Play Store platform in India.

Anant Ambani-Radhika Merchant pre-wedding festivities: High-profile guests get luxury stay, glamping in Jamnagar

Anant Ambani chose Jamnagar for his pre-wedding festivities because the city has a special place in his heart. An animal lover, the youngest Ambani has spent much of his time and energy on Vantara, the wildlife rescue and rehabilitation that is spread across 3,000 acres within the green belt of Reliance’s Jamnagar Refinery Complex. (Image source: Moneycontrol)

Saina Nehwal shared an inside look at the luxury glamping-like accomodation provided for guests at Anant Ambani’s pre-wedding festivities.