Author: Kashmeera Sambamurthy

Don’t get married to your tasks. Stay focused on outcomes: Microsoft’s Rohini Srivathsa

According to Dr. Rohini Srivathsa, while many might not be programmers, the ability to interact with AI through natural interfaces like voice commands is another significant shift.

At the Storyboard18 Visionaries Bangalore Chapter, Dr Rohini Srivathsa, Chief Technology Officer, Microsoft India and South Asia spoke at length about the role of technology, AI and disruption.

Why sticky content is gold for media planners

Since sticky content makes users come back to the platform, it helps in retargeting. Retargeting is a popular way of reaching out to repeat visitors of a platform. (Image source: Unsplash)

Since sticky content makes users come back to the platform, it helps in retargeting. Retargeting is a popular way of reaching out to repeat visitors of a platform.

Anant Ambani pre-wedding festivities kick off: Inside look at the wardrobe planner for Indian and global guests

Anant Ambani, the youngest son of Reliance Industries chairman Mukesh Ambani, was engaged to Radhika Merchant in December 2022. (Image sourced via Firstpost)

Anant Ambani and Radhika Merchant’s pre-wedding festivities in Jamnagar will be attended by global and Indian leaders and elite from business, sports, entertainment, government and more. Take a look at the dress codes and themes suggested for different events.

WPL 2024: Ambuja Cements announced as title sponsor for Adani’s Gujarat Giants

he jersey will have Ambuja Cement on the front and Fortune on the back. The ‘Non-Lead Arm’ sleeve will sport Joy Personal Care’s logo, and the ‘Lead Arm’ sleeve will have the Adani logo. MyMaster11 has come on board as the Official Fantasy Partner, and will feature as the Lead Trouser logo. (Image source: Ambuja Cements)

Fortune, Joy Personal Care, JSW Paints, HDFC Life have also partnered with Adani’s Gujarat Giants.

Celebrity endorsements remained strong in 2023: Akshay Kumar tops the list

Amitabh Bachchan followed closely with 16 hours per day through TV endorsements. New entrants to the top 10 list in 2023 included Ajay Devgn, Sara Ali Khan, and Virat Kohli. (Image source: Moneycontrol)

According to TAM reports, Akshay Kumar emerged as the most visible celebrity endorser, with an average of 29 hours per day across all channels.

Job Alerts in Marketing: Match-group owned Tinder India looking for a senior brand manager

The position?: "A multifaceted position that involves a comprehensive understanding of brand strategy, narrative development, and execution across various channels. The role demands a strategic, creative, and collaborative leader who can drive the brand's success across various channels while maintaining a consistent and engaging brand experience for users." (Image source: Unsplash)

Looking for a job in marketing? Storyboard18 brings a weekly round-up of job postings and opportunities that might have been missed.

45 percent marketing leaders plan to invest in GenAI in next 12-24 months: Deloitte

The digital revolution has therefore transformed retail into phygital or omnichannel experiences, disrupting traditional models where brands are using technology to enhance customer experiences and garner greater ROI. (Image source: Unsplash)

As per ‘Future of Retail: Profitable growth through technology and AI’, AI, IoT, mixed reality, and advanced analytics have the potential to streamline operations, personalise experiences, and even redefine our understanding of what shopping means.

upGrad appoints Venkatesh Tarakkad as chief financial officer

Venkatesh Tarakkad has held numerous leadership positions across other brands like Ecom Express, TCNS Clothing, Siam Makro Thailand, Metro Cash & Carry and Coca-Cola India after starting his career with Ernst & Young in the early 90s.

Venkatesh Tarakkad will be responsible for overseeing upGrad’s domestic and global financial strategies, encompassing a broader spectrum of areas such as investor relations, business finance, corporate finance, enterprise/accounting controllership, financial planning and analysis, risk management, tax, and treasury functions.

SG Sports and Entertainment (SGSE) appoints tennis player Mahesh Bhupathi as its chief executive officer

Mahesh Bhupathi aims to leverage emerging technologies to help build IP as well as enhance fan and consumer engagement. Furthermore, he will look at establishing key partnerships to create a supportive ecosystem that can marry sport and entertainment under the same IP.

Mahesh Bhupathi will be planning strategic direction and growth initiatives of the emerging sports and entertainment business.