Author: Kashmeera Sambamurthy

ZEE-Sony merger fallout: Punit Goenka plans to optimise spends, reduce business overlaps

The Board of the Company, chaired by Mr. R. Gopalan, has instituted the required measures, to guide and mentor the management on a regular basis, in order to enable the team to achieve the set goals for the Company

Punit Goenka said ZEEL will take steps to increase value delivery to its advertisers, apart from exploring alternative content monetisation avenues.

X will allow ads to run next to selected content creators

X also has plans to add the feature which provides brands the ability to serve ads only to an individual's creators profile. This eliminates the likelihood of the ads appearing next to controversial or unwanted posts, stated a media report.

This move will present flexibility to the advertisers to ensure that their ads don’t run next to controversial or content deemed as offensive.

Zee Entertainment clocks 140 percent surge in profits in FY24

According to ZEE MD and CEO, Punit Goenka their plan is now be centred around three key aspects. These included frugality, optimisation and sharp focus on quality content.(Image source: Moneycontrol)

The company has recorded a 15 percent rise in income, amounting to Rs 223 crore.

‘Surfaces’ will be the next frontier in human device interaction to delight consumers: The BCG Report

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

As per the report titled ‘Reimagining Smartphone Experience’, released by The Boston Consulting Group, Surfaces are poised to become the Al powered engine, driving interactions between users and apps, manifesting as a rich, dynamic screen right from the start of a user’s phone journey.

Zee Entertainment proposes three independent directors

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

Shareholder approval sought for three-year term through a regulatory filing.

Ogilvy India appoints B. Ramanathan as chief client officer

His international stints in leadership roles in Indonesia and his significant contributions as the chief marketing officer of Ogilvy Asia and Global Brand Leader for Mondelez further showcase his global perspective and strategic prowess. (Image source: Marketing in Asia)

As chief client officer, Ram will lead strategic client relationships, contribute to brand stewardship, drive business growth, and spearhead the development of innovative offerings.

News18 Bangla overtakes ABP Ananda, asserts dominance in West Bengal market

News18 Bangla also demonstrated leadership in terms of market share between 8 am to 8 pm, reinforcing itself as the premier destination for news in West Bengal. News18 Bangla captured 26.2 percent market share, leaving behind ABP Ananda at a market share of 24.2 percent.

From 8 am to 8 pm; News18 Bangla dominates both market share and reach in West Bengal.