Author: Kashmeera Sambamurthy

Tata Motors and Bandhan Bank sign MoU to finance commercial vehicle buyers

Tata Motors' commercial vehicles and Tata Daewoo range in Q4 FY24 were at 1,11,591 units, down 6 per cent over Q4 FY23. (Image source: Moneycontrol)

As per the MoU, Bandhan Bank will offer convenient financing solutions to customers across the commercial vehicle portfolio of Tata Motors. The customers will benefit from the lender’s wide network across the country as well as its easy repayment plans.

Havas acquires B2B marketing agency Ledger Bennett

Ledger Bennett’s London-based staff will move to Havas Village London from March 2024 where the agency will be headed by CEO Andrea Glenn who’ll report into Patrick Affleck, CEO, Havas Media Network UK & Ireland. (Representative Image: charlesdeluvio via Unsplash)

Ledger Bennett operates in EMEA, APAC and North America, servicing clients across industrial, tech and services within B2B, including GE Digital and LinkedIn.

T-Series ropes in Neeraj Kalyan and Shiv Chanana as directors to its board

Neeraj Kalyan oversees T-Series' business development, licensing of music catalogues and films, managing music publishing revenue, collaborating globally, formulating corporate growth strategies, and representing the company on industry forums, stated a media report. At T-Series, Shiv Chanana is responsible for acquiring content, managing complex challenges in the film industry, and enhancing project success. (From left to right: Neeraj Kalyan and Shiv Chanana)

Neeraj Kalyan and Shiv Chanana currently serve as president and executive vice president (films), and will also hold the position of executive directors.

Publicis Groupe to repurchase 2 million shares

This program is made in accordance with the Market Abuse Regulation and within the limits of the authorization granted by the 18th resolution of the Annual Shareholders' Meeting of Publicis Groupe of May 31, 2023. (Image source: Facebook)

Publicis Groupe has appointed an Investment Services Provider for the implementation of the program. The program will start as of February 9, 2024 and run until no later than May 31, 2024. At the current price, it represents an amount of approximately 200 million euros that will be financed by the Groupe’s cash.

Viacom18 announces TVS Eurogrip as title sponsor for JioCinema’s ‘Jeeto Dhan Dhana Dhan’

When a user receives a coupon, advertisers seize the opportunity to distribute discount coupons in abundance, creating a funnel of impressions, engagement, and redemption—all unfolding seamlessly while the match is in progress. This unique scenario unfolds rarely during live events, making it an exceptional opportunity for advertisers to make a significant impact. (Image source: Facebook)

The announcement of a title sponsor for Jeeto Dhan Dhana Dhan comes on the back of a sharp rise in gamification of content, a trend benchmarked in new ways by JioCinema with over a billion game plays last season of the IPL.

Cheil India launches ‘Unbelievable Delight’ for MG Motor India

Alongside traditional advertising channels such as print, radio, and digital, this multimedia campaign is anchored by a series of three thematic films. (Stills from the campaign)

The campaign comprises one film each for its three SUVs- Hector, Astor, Gloster. The films feature two protagonists in different settings, an Indian and a Brit, discussing the unbelievable prices that MG Motor India is offering on its 2024 models and trims.

Supreme Court grants interim protection to Halal India from ban on Halal-certified products

The notification also read that Halal certification of food products was a parallel system, which led to confusion regarding the quality of the food items, and was against the basic intention of the Act, stated the media report. (Image source: Official website)

In November 2023, Uttar Pradesh had banned the production, storage, distribution and sale Halal-certified products.