Author: Kashmeera Sambamurthy

Castrol leverages its Fast Scan App to engage stakeholders, including mechanics

With the 'Castrol Activ Scan & Win' contest, Castrol India plans to offer numerous prizes to the winning mechanics and consumers including three SUV Cars, 100 Motorcycles, 200 mobile phones, 5000 e-commerce.

The contest is spearheaded by Castrol’s Fast Scan App, a digital incentive platform designed for key stakeholders, including mechanics, retailers and consumers.

Consumer foods brand “Yu” raises Rs 20 crore in follow-on Series A funding taking total funding to Rs 40 cr

Yu is among the few D2C brands that penetrated multiple distribution channels including offline (6,500+ stores), online (E-Com and Q-Com servicing pan India), institutional segments and exports. (Founders Bharat Bhalla and Varun Kapoor)

The brand will look to consolidate its presence and setup a nationwide distribution network within the next 12 months.

Laqshya Media Group acquires ad rights for Cochin International Airport

The acquisition of advertising rights at Cochin International Airport provides Laqshya Media Group access to an advertising channel, enabling brands to reach a diverse and international audience. (Image source: Moneycontrol)

The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations, offering brands a comprehensive platform to showcase their products and services.

Shyam Steel appoints actor Ravi Kishan as brand ambassador

Shyam Steel recently announced that its turnover has reached ₹6,000 crores, and the company is poised for further growth with a target of ₹9,000 to ₹10,000 crores over the next two to three years. As part of their recent expansion initiatives, they commissioned a new capacity at the Mejia plant, increasing their integrated steel capacity from 0.65 million tons to 1 million tons.

This strategic collaboration is specially designed to strengthen Shyam Steel’s presence in the Bihar, Jharkhand, and Uttar Pradesh markets.

X to partner with World Wrestling Entertainment (WWE); to produce WWE Speed Series

Over the course of a two-year deal, 52 episodes will be released, and they will feature appearances by well-known personalities like Dwayne “The Rock” Johnson. Since the time Musk acquired Twitter (now known as X) in October 2022, the micro blogging platform has been trying to push aggressively in the arena of video. (Image source: official website)

The announcement comes after the commencement of the Super Bowl ads, which aired on February 12, and is considered one of the most crucial advertising events for the platform.

Zomato in court for delivering kebabs in 30 minutes

Last year, Zomato faced backlash after releasing a promotional advertisement ‘Kachra can change the game’ on occasion of the World Environment Day. (Representative Image: Ravi Sharma via Unsplash)

A customer had placed an order for Galouti kebab from a shop in Lucknow. The distance between Gurgaon and Lucknow is approximately 543.8 km, and the order was delivered within a short span of 30 minutes.

Paytm’s Vijay Shekhar Sharma planned to remove ‘Paytm’ brand from payments bank name, and exit the board

In early February, a media report surfaced that the ED had begun probing into One97 Communications on suspicion of violation of foreign exchange rules. However, the firm has denied these allegations. (Image source: Amazon)

Paytm Payments Bank is dealing with mounting pressure from authorities over regulatory and compliance issues.

Layoffs: Cash-strapped airline SpiceJet to layoff about 1,400 employees

The delay in salaries, as well as in depositing the money due to pension funds and taxes deducted from the salaries, has come at a time when the airline owned by Ajay Singh is considering layoffs. (Image source: Moneycontrol)

The airline has a mounting salary bill of Rs 60 crore. The layoffs are to align company-wide costs with SpiceJet’s operational requirements.

Dhoni’s fixation with number 7 explained!

hah wrote: "However, there is a trend that has started to emerge and is a cause for concern. Some players have begun prioritising the IPL over domestic cricket, a shift that was not anticipated. Domestic cricket has always been the foundation upon which Indian cricket stands, and it has never been undervalued in our vision for the sport.(Image sourced via Twitter - @IPL) (Image source: Moneycontrol)

The Board of Control for Cricket in India (BCCI) retired the jersey number after Dhoni ended his international career.