Kashmeera Sambamurthy – Page 77

Unilever to roll out quantitative methodology to measure brands’ consumer appeal

In October 2023, Unilever set out a Growth Action Plan to drive improved performance and competitiveness of its businesses and brands such Lifebuoy, Surf, Axe, Knorr, Dove and Ben & Jerry's.

The new measurement methodology will be rolled out across all 30 of Unilever’s Power Brands in key geographies.

Which category accounts for the highest turnover at Unilever?

Unilever's 30 Power Brands account for around 75 percent of the group's turnover in the full year of 2023, which was €59.6 billion in FY2023.

Unilever’s 30 Power Brands account for around 75 percent of the group’s turnover, which was €59.6 billion in FY23.

India is going to be an ‘And-economy’: Diageo India CMO Ruchira Jaitly

Ruchira Jaitly, chief marketing officer, Diageo India, stated, "The biggest thing that happened to me as a marketer, and my biggest victory when I was starting out in marketing was if I got that spot for my brand on the Sunday evening movie Doordarshan. I still recall that vividly. I remember that I came back and said Oh My God I have just cracked it as a brand manager. My brand is going to be on the Doordarshan evening movie on Sunday evening, which personally for me was a reminder that the weekend was over when I was going to school."

Diageo India’s chief marketing officer Ruchira Jaitly on the consumer and media trends reshaping how brands are built in the alcobev category.

Ayodhya Tourism: EaseMyTrip plans to open Rs100-crore five-star hotel in Ayodhya

Food and beverages led ad volumes at 15 percent, followed by services at 14 percent and building, industrial and land materials or equipment at 13 percent. (Image source: Moneycontrol)

EaseMyTrip CEO and co-founder Nishant Pitti said, “The venture is poised to set new standards in luxury accommodation in Ayodhya.”

Meta bans Facebook, Instagram accounts of Iran’s Supreme Leader Ayatollah Ali Khamenei

Khamenei's Persian-language account had more than 5.1 million followers, while his English-language account had more than 204,000. Khamenei, who has been in power since the death of his predecessor Ruhollah Khomenei in 1989, previously had accounts suspended on Instagram in 2019, but they were later restored. (Image source: News18)

Ayatollah Khamenei still maintains an account X, formerly Twitter.

Paytm crisis: Fintech co assures merchants of service continuity; says it has merchants’ backing

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

Paytm said its merchant partners can continue to benefit from solutions like Paytm QR codes, Soundbox, and card machines, just as before.

WPP’s Mirum elevates Mihir Karkare as managing director

Mihir Karkare began his career at e-Emphasys Technologies as associate software engineer. He was a part of the xApps (Extended Applications) group, which made applications that extended the functionality of the core ERP, including a field service scheduler, a laptop and mobile client for the same, a Customer Dashboard for basic CRM activities as well as a e-commerce solution completely integrated with the back end ERP.

Hareesh Tibrewala and Sanjay Mehta, who were the joint chief executive officers of the agency, have stepped down from their positions.

At this moment of crisis, Paytm should remind people of the role it played in their lives: Santosh Desai, CEO, Futurebrands India

Santosh Desai, chief executive officer, Futurebrands Consulting says, "Advertising has helped brands in several such situations. It has helped when Cadbury ran into the worm crisis. It came to the rescue of Coca Cola when it ran into the pesticide problem. It has helped establish direct and honest communication with people. The only thing brands have at a time like this is communication, particularly if there is a story to tell." (Image source: Futurebrands and X)

Santosh Desai said that brands should not be in denial and shy away from communication at a time like this. Indeed, they should accept that mistakes were made.

Zee Media issues clarification regarding SEBI fine on ‘Zee Business’ guest experts

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

The statement read, “Certain media reports have been published wherein the headlines suggest that fines were imposed on ‘Zee Business guest experts’. The Company wishes to clarify that these Noticee(s) are external and independent guests with whom the company had no relation beyond their TV appearances on Zee Business Channel.”

Beyond politics: Anurag Thakur’s signature style in fashion takes a break this weekend

Rocking jeans, sneakers and an orange hoodie with 'Modi Hat-trick' written on it, Thakur was surely making a statement. Moving away from any political statement that hoodie aimed to make, when he posted the picture on his Instagram account, it created quite a buzz. (Image source: X and Instagram)

On a chilly winter morning outside the new parliament house, Anurag Thakur was seen in a casual avatar, a shift from how he generally dresses, a touch of traditional and formal, his usual style.