Author: Kashmeera Sambamurthy

Where the Object is the Subject

Quarterly revenue clocked by Fox stood at $4.23 billion, compared with estimates of $4.20 billion, according to LSEG data. (Representative Image: Jorge Salvador via Unsplash)

Consumer research behaviors encompass the actions individuals take when seeking information, evaluating products, and making purchasing decisions. These behaviors are influenced by factors like personal preferences, social influences, and marketing stimuli, writes Shubhranshu Singh.

BCCI invites bids for official partner rights in upcoming IPL season

The report stated the BCCI was forced to decide on a host of state units, including the Delhi and Puducherry, and held talks with foreign boards, mainly the associate nations, for hosting them on exposure trips. (Image sourced via BCCI website)

The RFQ will be available for purchase till February 19, 2024.

Unilever media review: Mindshare sitting pretty, but Publicis, Omnicom, others to pitch for mega FMCG biz

Since 1995, when Fulcrum secured the first AOR (agency of record) and later evolved into Mindshare under the GroupM umbrella, the account has remained firmly entrenched,” said a leading media planner on conditions of anonymity. (Image source: Moneycontrol)

GroupM’s Mindshare, the long-time account holder, gears up for Unilever’s media planning and buying account review. While industry experts anticipate continuity, global players like Omnicom and Publicis are also set to participate.

Explained: Mega agency mergers over time and where they are now

The advertising universe is no stranger to mergers and rebranding. Storyboard18 takes a deep dive into the re-formation of ad agencies in India and outside, and their present standing in the world today. (Representative Image: Ashkan Forouzani via Unsplash)

Storyboard18 dives deep into the mergers in the advertising landscape.

Nidhee Kekre moves on from WPP

Nidhee Kekre began her career at RFPL and went on to work across Godrej upstream, Effort BPO, Essar Global Shared Services, JETAIR and GroupM.

Nidhee Kekre was the lead – WPP Unilever team, South Asia.

Delhi HC rules in favour of Deepika Padukone’s 82E; allows usage of Lotus Splash mark

In an order passed on January 25, the bench of Justice C Hari Shankar highlighted that the only common feature between the plaintiff’s and defendant’s mark was the word ‘Lotus’, stated a media report. (Image source: 82E website)

The HC refused to prohibit the company from using the ‘Lotus Splash’ (face cleanser) mark, and dismissed the interim injunction plea moved by another beauty brand Lotus Herbals.

Delhi HC orders to delete WhatsApp and Telegram channels misusing Sequoia Capital trademark

The High Court directed the Domain Name Registrar (DNR) to suspend the domain names and maintain status quo when it came to ownership of the domain names which were used by people for committing fraud in the name of Sequoia. (Image source: Moneycontrol)

In September 2023, Sequoia Capital was informed that a WhatsApp group named John Analyst Group which was managed by 303 people identified themselves as Sequoia Capital Investors Advisors and Sequoia Capital BTC Trading Team.