Author: Saumya Tewari

Zeenah Vilcassim moves on from Bacardi India

Vilcassim was promoted in April 2021 to head consumer and customer marketing across the entire Bacardi portfolio of brands. She joined Bacardi four years ago as global brand director for Dewar’s Scotch whisky. She was based out of the company’s Gurugram office.

She was serving the liquor firm as its marketing director for India.

Bombay Shaving Company refreshes logo as it eyes bigger share of offline market

The company explains that unlike most consumer brands, which typically have one or two syllables, their brand name has seven syllables. As a result, the brand identity needs to be compact and concise.

The objective is to transition from a digital-first brand to an offline brand that appeals to a wider consumer base. The new visual identity must look impressive on supermarket shelves and grab the attention of shoppers.

CCI rules in favor of Subway, royalty and advertising charges not profiteering

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

The company collects royalty and advertising charges from its franchisees based on net sales declared by them for selling proprietary products of Subway. The rates of Royalty and Advertising Charges are mutually agreed upon with the franchisees, and Subway has no control over the individual products sold to customers.

MCA probes alleged irregularities in Zee Enterprises as SEBI’s interim order raises concerns

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

SEBI’s interim order had highlighted concerns of bogus book entries and fund siphoning, leading the MCA to probe potential lapses in corporate governance.

BCCI allows consortiums in media rights auction as Sony, Zee await merger

There are back-to-back cricket tournaments during the festive period this year including the Asia Cup (August 30 to September 17) followed by the World Cup 2023 (October 5 to November 19) and brands want to capitalise on this.

This move could have a considerable impact on Sony Pictures Network India and Essel Group (Zee Network), as they are actively planning for a long-awaited merger.

Digital media industry rejoices as BCCI sets digital base price higher than TV for bilateral matches

In addition to the exclusive 24-hour pre-sale window, Mastercard cardholders will be able to avail a number of benefits. (Image by @BCCI via Twitter)

The e-auction for the media rights, scheduled for August 31, is expected to witness fierce competition between media giants Disney Star, Viacom 18, and Sony Pictures Networks India, as they vie for both TV and digital rights.

Founder Falguni Nayar takes charge amidst resignations and intensified competition at Nykaa

Falguni Nayar also spoke about D2C brands and the evolving consumer behavior, stating that “D2C brands have the advantage of being quick-to-market and agile to adapt to changing trends – all while solving real consumer problems." Of the new D2C brands over the last few years - 44 percent have emerged in fashion & beauty. (Representative Image via Moneycontrol)

In recent years, Nykaa has adeptly protected itself from larger e-commerce players like Flipkart and Amazon. However, the landscape is shifting as the beauty and personal care industry becomes a high-stakes battleground, currently estimated at $17-18 billion.

Ad body ISA pushes for transparency, accountability in advertising

This initiative seeks to safeguard the interests of brands while fostering healthy relationships between advertisers and agencies. (Representative Image: Jon Tyson via Unsplash)

The ISA Media Charter, as it is called, aims to establish data ownership and the right to audit digital and programmatic advertising, ensuring agencies handle sensitive information responsibly.

BCCI invites bids for media rights for international, domestic matches

There are back-to-back cricket tournaments during the festive period this year including the Asia Cup (August 30 to September 17) followed by the World Cup 2023 (October 5 to November 19) and brands want to capitalise on this.

The richest cricket board in the world states that it is inviting bids from reputed entities for acquiring the media rights for matches. The ITT will be available for purchase till August  25, 2023.