QYOU Media Inc., operating in India and the United States has announced the appointment of Raj Mishra, as Group CEO of QYOU Media’s India operations overseeing all business units, with immediate effect. Mishra will focus on increasing operational and financial synergies and strengths among the three primary business units as the company further pivots in India into digital distribution and direct to consumer initiatives.
Raj Mishra was appointed to QYOU’s Board of Directors on May 30th, 2023 and brings a track record of driving business growth and profitability in the mobile, media and entertainment sectors. With over 13 years of experience and a background that includes senior management roles in building some of the most successful app businesses in Indian markets history, Mishra specializes in go-to-market strategies, sales, marketing, business growth, and profit and loss management in India’s evolving social media landscape.
Mishra’s career highlights include his role as the first employee at Musical.ly in India (now TikTok), leading it to over 60 million monthly active users. As the country head for both Musical.ly and later for TikTok following their acquisition, he fostered growth for ByteDance in India, established local teams, cultivated business partnerships, and nurtured the creator community. Under his leadership, Musical.ly became the most downloaded app on Android and iOS app stores. He subsequently oversaw the rebranding transition from Musical.ly to TikTok after its acquisition in 2017.
In 2019, he took on a new challenge within ByteDance where he was spearheading strategy for their newly launched suite of products, including the app Helo while closely working with the core global teams at ByteDance to help further strengthen their overall go-to-market strategy. Following that experience, Mishra joined Triller as the country GM and India head, laying the foundation for its expansion in India and the Asia-Pacific region.
QYOU Media business units in India include QYOU Media India which includes the broadcast and CTV channels, the influencer marketing business Chtrbox Technologies and Maxamtech Digital Ventures’ gaming business.