Author: Tasmayee Laha Roy

User-generated content rivals OTT and traditional media in India: Accenture

More than 35 percent of consumers in India say they struggle to navigate between different entertainment services, apps and devices while 72 percent say recommended content does not match their interests. (Image source: Unsplash)

According to Accenture’s annual ‘Reinvent for Growth’ report, in all scenarios presented to consumers, social media and social video platforms were consistently picked over streaming video services as the media of choice.

YouTube steps up crackdown on ad blockers for mobile devices

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

In a recent community post, YouTube announces enhanced enforcement against third-party ad-blocking apps violating its terms of service.

‘No dignity’: Widespread layoffs in India; lack of transparency and support leaves employees shaken

Distress groups on WhatsApp are on the rise where employees are connecting to share stories and highlight the lack of empathy in organisations. Meanwhile, job search groups on WhatsApp are seeing a surge in CVs.

Downsizing in companies across the board raises concerns about employee well-being and communication strategy in times of distress.

Maruti Suzuki goes beyond mileage focus; new marketing chief Partho Banerjee reveals the auto major’s strategy

According to Banerjee, by combining strong data analytics with a customer-centric approach, the brand can optimise campaigns and reach customers through the right channels with the right content.


The auto giant’s new senior executive officer – marketing and sales, Partho Banerjee talks about how data analytics, precision targeting and AI will be shaping the future course of Maruti’s campaigns.

Maruti Suzuki revs up for growth: New marketing chief Partho Banerjee hints at soaring ad spends

According to Banerjee, by combining strong data analytics with a customer-centric approach, the brand can optimise campaigns and reach customers through the right channels with the right content.


Maruti Suzuki’s new Head – Marketing and Sales Partho Banerjee talks about increasing market share, growth strategy, campaign success and rising ad spends in a two-part interview with Storyboard18.