Tasmayee Laha Roy – Page 2

Election countdown: BJP and Congress splurge crores on Google and Meta ads ahead of Lok Sabha polls

In the last week alone, Bharatiya Janata Party (BJP) and Congress together spent close to Rs 8 crore on Google and Meta ads.(Photo by Marvin Meyer on Unsplash)

Last-minute spending frenzy on digital platforms sees BJP and Congress leading the charge, while affiliate pages on Meta outspend major political players.

No Pappu, no Kejriwal, no Dulha; Spotlight is on PM Modi’s development agenda in new BJP campaign

Unlike the past few campaigns where the focus was on opposition and their failures, the new ad ensures that the spotlight remains on Modi.

Bharatiya Janata Party (BJP) launches ‘Sapne Nahi Hakikat Bunte Hai Tabhi Sab Modi Ko Chunte Hai’ campaign, emphasising PM Modi’s Bharat focus and decade of achievements.

Centre advocates for integrative healthcare in SC filing on Patanjali misleading ad charges

The Centre's affidavit also highlights facets of the existing policies that promote an integrative healthcare system with integration of both Ayush and allopathy.

On April 2, the Supreme Court had pulled up Patanjali’s Ramdev and Acharya and came down heavily on them for defying its orders and observed that the medical advertisements issued by the Ramdev-led company are in the “teeth of law”.’

It is becoming increasingly difficult to distinguish machine-generated content from that produced by humans:Ajay Yadav

By proactively addressing these ethical considerations, the AI and content creation communities can ensure that the benefits of this transformative technology are realized in a manner that upholds the values of authenticity, fairness, and social responsibility.(Representative Image source: Moneycontrol)

Ajay Yadav, co-founder of Simplified talks about ethical considerations in AI-powered content creation.

Will multiple ratings agencies shake up the Indian broadcast industry?

According to stakeholders, a comprehensive data set is the need of the hour given broadcast is the not the only avenue for advertisers these days. In fact, digital has surpassed television spends. According to the latest dentsu advertising report, the AdEx is expected to touch Rs. 1,01,591 crore in 2024 with digital contributing Rs 50,857 crore. (Photo by Firmbee.com on Unsplash)

According to stakeholders, the introduction of a second rating agency within the broadcast ecosystem can be a valuable addition. By providing a more nuanced view of audience behaviour, it can ultimately lead to better content creation, more targeted advertising campaigns, and a more robust broadcast industry overall.

Tata AIA’s ‘Karlo Shaadi Ki Poori Taiyaari’ campaign blends wedding excitement with financial planning

The company aim's to ensure that India and Bharat understand the need of life insurance and invest adequately to protect what matters to them the most.

Post its newly launched brand positioning ‘Har Waqt Ke Liye Taiyaar’ (prepared for all situations), Tata AIA has changed the way it communicates with consumers, using innovative humour and emotion to connect with consumers across life stages.

Tata Play Binge expands offerings by onboarding DistroTV

Now with just 1 Tata Play Binge subscription, customers can access DistroTV’s offerings too (Image source: Amazon)

Tata Play Binge is home to 30+ OTT apps like Disney+ Hotstar, Apple TV+, ZEE5, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, STAGE, Animax and others. PTC Play, Hallmark Movies Now, FanCode, ReelDrama and others.

Government’s 100-day agenda may focus on long-awaited e-commerce policy

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Reports suggest that the forthcoming e-commerce policy that maybe included in the 100 day agenda of the government aims to address critical issues including additional taxes, data privacy, product ranking, and sale of private-label brands.

Eveready Industries launches new campaign with Neeraj Chopra

The TVC features a kid playing with a battery-operated toy ‘Javelin Man’, who saves the world through non-stop javelin throws.

The campaign is in line with the brand’s focus on enhancing its connection with the youth.

ZEE’s restructuring, layoffs, strategic focus; Punit Goenka charts a new course after Sony-merger collapse

In line with his strategic plan focused towards achieving the targeted goals, ZEE's MD and CEO Punit Goenka proposed the implementation of a lean and streamlined management structure to the Board on April 5. The streamlining process included rationalisation of the workforce by 15 percent.

Zee is facing a new reality after the $10 billion merger with Sony fell through. The company is implementing cost-cutting measures, leadership changes, and a renewed strategic focus.