Author: Tasmayee Laha Roy

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

While the messaging might take a light hearted approach, the underlying target doesn’t lose focus.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

Congress vows to curb government censorship powers on media: Rahul Gandhi

“In the last ten years, significant sections of the media have been robbed of, or surrendered, their freedom. Congress will help the media re-discover the freedom that they enjoy under the Constitution,” said the Congress in its manifesto.

Congress’ election manifesto released last week has an eight pointer list for media reforms they are looking at. Some of the important highlights of these reforms concern censorship, empowering the Press Council of India, freedom of the internet and others.

‘Customization, sustainability, premiumization’ driving the $ 4.2 billion LED lighting industry in India

The Indian LED lighting market alone has reached US$ 4.2 billion in 2023. According to market research firm IMARC Group the market is expected to reach US$ 23.2 billion by 2032, at a growth rate (CAGR) of 20.4 percent during 2024-2032. 

India is rapidly embracing advanced lighting solutions, seeking data-driven, energy-efficient, and integrated smart solutions. The focus has shifted beyond mere illumination to encompass comprehensive lighting solutions.

Government considers new AI legislation to safeguard news publishers’ rights

Publishers across board and the Digital News Publishers Association (DNPA) has been in constant dialogue with the Ministry of Electronics and Information Technology to push for introducing changes in the amendment to existing IT rules. (Image source: Moneycontrol)

Union Minister Ashwini Vaishnav proposes balanced approach for security and equity in AI legislation, consultations are underway.

Exclusive: TAM applies for ratings license with MIB as TRAI mulls multiple agencies

As per sources close to the development although TAM has applied for the license, it is unlikely that any permissions will be granted or considered before the conclusion of the Lok Sabha elections in June 2024. (Image source: Unsplash)

TAM is a media data intelligence firm monitoring AdEx and audience behaviours for TV, print, radio and digital.

NCLAT to rule on Zee-Sony merger challenges on April 15

On January 22, Sony terminated the proposed $10 billion merger with Zee first announced in December 2021 (Image source: Moneycontrol)

On August 10, the Mumbai bench of NCLT approved the merger between ZEEL and Sony which eventually got called off in January 2024.