Author: Tasmayee Laha Roy

TRAI seeks public input on auctioning new spectrum bands for mobile services

The framework provides for using cross-sector cooperation in carrying out RS testing with the help of other ministries and agencies.(Image source: News18)

This feedback will help TRAI formulate recommendations on factors like reserve price, band plan, quantum of spectrum to be auctioned, block size, and other auction conditions specific to these new bands.

Bob Iger wins shareholder vote, but Disney’s future still uncertain: Successor search and box office woes linger

The biggest concern for the entertainment giant is to figure out Iger’s succession plan. Iger has already extended his tenure by almost two decades.

While Iger has won the shareholder battle, Disney’s challenges still remain. Some of these would be reviving the movie business, finding Iger’s successor, and navigating the complexities of streaming profitability and ESPN’s online transformation.

Dream11’s parent Sporta Technologies is top advertiser for the first 7 IPL matches

The fantasy sports brand is also the co-presenter for IPL 2024 on both Disney Star and JioCinema. (Image source: Moneycontrol)

The brand also launched an IPL special campaign last month. The ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featured a long line of celebrities from Rohit Sharma to Preity Zinta, to Samantha Prabhu, Supriya Pathak, KL Rahul, Sanju Samson and Suneil Shetty.

IPL 17 kicks off with 4 percent surge in TV ad volume over first 7 matches

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

As per latest TAM data, Dream11’s parent company, Sporta Technologies is the top advertiser for the first seven matches of IPL 17, contributing close to 11 percent of ad volume.

Sony to focus on organic growth, amping market presence through strategic partnerships in FY25: NP Singh

According to senior management, clear strategy and focused execution have helped the brand grow in a challenging business environment.

According to plans mentioned in the newsletter, Sony is channeling investments into new shows, including those on Sony LIV as a part of its strategy emphasising on driving organic growth and amping market presence through strategic partnerships.

IPL 2024 viewership soars, sponsors take note

The loyalty and passion within the sports fans present a valuable opportunity for brands to connect with their customers on a deeper, more personal level. (Image source: @IPL via X)

The viewership boom is attracting new sponsors, with the total count jumping from 30 to nearly 35 in just two weeks.

Rebel Foods’ Behrouz Biryani levels up with Saif Ali Khan, targets 20 percent growth with premium and digital push

For the first time the brand has onboard a celebrity brand ambassador. Their new Biryani range is being launched by Saif Ali Khan with a 'Feast Like Royalty' campaign.

Rebel Foods is reimagining brand building with a new brand ambassador, data and organic content. The Biryani brands is also eyeing catering business and growth in the south Indian market with tailored menu and communication.

Election Commission issues guidelines for media coverage during 2024 general elections

The Election Commission drew attention to Section 126(1)(b) of the Representation of the People Act, 1951, which prohibits the display of any election matter through television, cinematography, or similar means in any polling area during the 48-hour period preceding the conclusion of polling. (Image source: News18)

The Commission warned against the publication of political advertisements masquerading as news headlines and speculative content predicting election outcomes.