Author: Tasmayee Laha Roy

TRAI proposes multiple broadcast ratings agencies in draft National Broadcasting Policy for fairer competition and transparency

The consultation paper also suggests that independence from industry stakeholders is crucial for ensuring a neutral and unbiased approach to audience measurement.(Representative image via Unsplash)

TRAI flags issues like potential industry influence on BARC, the adequacy of its panel size, and its inability to measure non-linear TV viewership.

TRAI seeks inputs to make India a global content hub: National Broadcasting Policy 2024 in the works

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

TRAI has released an ‘Inputs for formulation of National Broadcasting Policy-2024’ consolation paper inviting stakeholder comments by April 30, 2024.

Actor Ayushmann Khurrana appointed Election Commission ambassador for 2024 Lok Sabha polls

Khurana is also UNICEF’s National Ambassador for India along with the likes of cricket legend Sachin Tendulkar. He is also the face of UNICEF’s global campaign EVAC (Ending Violence Against Children) with soccer icon David Beckham.(Image sourced from Moneycontrol)

In this campaign, Khurana will urge the youth to take action and exercise their right to select the nation’s future leaders.

Influencers in India working for less than 10 hrs a week, earning upto Rs 10 lakh a month

Influencer marketing was part of three in four brand strategies-engagement rate and quality of target audience were the top criteria for brands to select influencers.(Representative image, sourced from Instagram)

As per an EY report, influencer marketing in India is expected to grow 25 percent in 2024, low work hours, high earnings attract creators.

Meta boosts India fact-checking programme with PTI partnership

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

With this partnership with PTI, Meta now has 12 fact-checking partners in India, making it the country with the most third-party fact-checking partners globally across Meta.

Edtech vanishes from IPL, spending plunges to almost zero in two years

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

According to TAM Sports data, in 2022 edtech brands advertised for more than 40-plus hours across all channels that telecast IPL 15, contributing 60 percent of overall advertising share. In 2024, edtech brands have vanished.

Cleartrip strategically announces Dhoni as brand ambassador during IPL season

We needed a celebrity who embodies trust and can say, 'This is the brand I use and endorse’. There’s no better person than MSD to do that for us: Ayyappan Rajagopal, CEO, Cleartrip

In an exclusive chat with Storyboard18, Ayyappan Rajagopal, CEO, Cleartrip talks about advantages of having MSD on board as an ambassador, long term plans for the brand, travel hitting pre-pandemic levels and domestic travel trends.