Author: Tasmayee Laha Roy

Explained: How political parties’ media buying mirrors, and diverges from FMCG brands

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

Both political parties and brands are vying for the attention of the same group – the voter/consumer. The end goal is also the same. However, there are some key differences when it comes to media planning and buying. Find out what they are.

Offshore betting firms dodge MIB, target cricket fans through OOH and discrete channels

The Indian Premier League (IPL) season is a goldmine for these companies, with cricket betting likely to spike dramatically from now to the end of the T20 World Cup 2024 in June

Despite efforts by the Ministry of Information and Broadcasting (MIB) to curb their advertising initiatives, these companies – 1XBet, DafaBet, Parimatch, Betway, and others – are focusing on digital and out-of-home platforms to bypass restrictions.

ZEE Entertainment launches monthly management mentorship program for performance enhancement

According to ZEE MD and CEO, Punit Goenka their plan is now be centred around three key aspects. These included frugality, optimisation and sharp focus on quality content.(Image source: Moneycontrol)

The 3M Program Special Committee has also identified business verticals that require a critical assessment. This includes – 1) Margo Networks (Sugarbox) 2) Teleplay & Zindagi 3) Hipi 4) Weyyak and 5) English Cluster of Linear TV Business. The Special Committee has advised that the identified business verticals will need to substantially reduce losses and enhance their performance levels.

Digital ad impressions surge beyond pre-pandemic levels, shows 4X growth in 2023 over 2019

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

According to TAM, Amazon Online India, Snapchat Inc., Samsung India Electronics, Apple Computer India, flipkart.Com were the top five advertisers on digital for 2023.

Supreme Court overturns ruling on Bloomberg’s ‘defamatory’ Zee article removal

The presiding judge, thus, said that Emami had a strong prima facie case and the 'balance of convenience' is strongly in its favour. (Representative Image: Tingey Injury Law Firm via Unsplash)

Supreme Court reversed a trial court’s directive instructing Bloomberg to remove an allegedly defamatory article published on February 21, 2024 targeting ZEE Entertainment.

Government initiates creation of independent regulator for e-gaming services in India

As per Lumikai’s latest report, the Indian gaming industry touched a $3.1 billion in the fiscal year 2023 and is projected to reach $7.5 billion by the fiscal year 2028.(Representative Image: Alex Haney via Unsplash)

National Law University Delhi, in collaboration with the E-Gaming Federation, is engaging with industry stakeholders to prepare their recommendations that is expected to be submitted to MeitY post the Lok Sabha elections.