Tasmayee Laha Roy – Page 7 – storyboard18

My11Circle becomes the official partner for IPL outbidding Dream11

IPL 2023 season saw approximately 61 million users actively participating in fantasy gaming, as reported by Redseer Strategy Consultants. (Image source: Google Play)

Dream11 had reportedly submitted a bid of Rs 515 crore for five seasons, whereas, My11Circle’s bid amounted to Rs 625 crore.

22feet Tribal WW boards Axon Alex to head strategy, Shikha Davessar elevated to lead business

Spanning a career of over 16 years, Axon is a MICA alumnus and began his advertising journey with DDB Tribal. On the other hand, having associated with DDB Mudra Group for close to 10 years, Shikha’s experience extends across several prestigious Fortune 500 global brands.

Both Alex and Davessar Both will report to Vanaja Pillai, President, 22feet Tribal Worldwide.

Patanjali Ayurved apologises to Supreme Court for ad mishap

As per the affidavit, the idea behind the ad in question was to promote the ayurvedic products which are based on age old literature/material backed by scientific research. (Image source: Moneycontrol)

In the affidavit they said they will ensure that such advertisements are not issued in the future.

JioCinema breaks records: 18 sponsors, 250+ advertisers onboard for TATA IPL 2024

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

JioCinema is also in advanced discussions with multiple other brands and more are expected to join before the first match of TATA IPL beginning on March 22.

SEBI agrees to hold off on Subhash Chandra summons for 3 weeks amid fund diversion case

Earlier, the Bombay High Court had granted SEBI two weeks to respond to Chandra's petition.

SEBI has also said that they might issue a corrigendum addressing the concerns raised by Chandra regarding the summons.

Deepak Chahar’s fantasy app TFG doubles up campaign budget before IPL 2024

Deepak Chahar and his with his wife Jaya Chahar, started a sports tech enterprise named JCDC Sports in 2023. This venture introduced a fantasy sports gaming platform called TFG (Trade Fantasy Game).

In an interaction with Storyboard18, Deepak Chahar talks about their new brand campaign around IPL, pushing marketing budgets, impact of GST and more.

SAT reserves order to grant interim relief to Subhash Chandra in SEBI case

Earlier, the Bombay High Court had granted SEBI two weeks to respond to Chandra's petition.

Chandra’s counsel proposed Chandra agreeing not to serve on the board of any of the companies, provided the order is stayed to prevent prejudice to SEBI and maintain the status quo.

Mr Beast’s ‘Beast Games’ set to make TV history with Prime Video deal

Jimmy Donaldson is a YouTube creator, entrepreneur and philanthropist known as ‘MrBeast. In November 2022, he became the most subscribed YouTube creator worldwide and now has over 244 million subscribers.(Image source: Prime Studios)

MrBeast will host and executive produce the show, which will exclusively debut on Prime Video in over 240 countries and territories globally.

Karnataka Milk Federation eyes cricket sponsorship at T20 World Cup, floats tender

Looks like the Nandini- Amul is taking a new turn with Nandini debuting on the cricket pitch. (Image: KMF Instagram)

As per reports, KMF has released a tender, seeking proposals from companies interested in showcasing the Nandini logo on the primary arm sleeve of one or multiple teams participating in the ICC T20 World Cup 2024.