Author: Tasmayee Laha Roy

Supreme Court summons Baba Ramdev and Patanjali MD over misleading ads case

The Supreme Court had temporarily restricted Patanjali Ayurved from advertising anything that claims to cure diseases and illnesses such as blood pressure, diabetes, fevers, epilepsy and lupus, specified in the Drugs and Magic Remedies (Objectionable Advertisements) Act 1954. (Image source: Moneycontrol)

This comes as part of ongoing proceedings where the Supreme Court previously issued a contempt notice against Patanjali Ayurved for persisting with misleading advertisements regarding medicinal cures.

Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent

As per sources close to the development although TAM has applied for the license, it is unlikely that any permissions will be granted or considered before the conclusion of the Lok Sabha elections in June 2024. (Image source: Unsplash)

Television take the lion’s share, close to 50 percent, of total ad spends in the 2024 Lok Sabha Elections. 50 percent of media spends goes to news channels across languages.

Havas Media India partners with KlugKlug to elevate influencer marketing for brands

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug’s affiliate features. Additionally, the partnership includes advanced geo-filters that enable Havas to gain access to 400+ tier 2 and 3 cities with regional and vernacular influencers.

IPL 2024: Dream11 targets big growth with new campaign; can it repeat last year’s 55 mn user haul?

"While there might be a brief lull after the World Cup, cricket consumption, particularly T20s, shows no signs of slowing down. Viewership numbers suggest a strong season ahead,"said Mudaliar

Dream 11 just launched the ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featuring a long line of celebrities from Rohit Sharma to Suneil Shetty. Together with another campaign starring Varun Dhawan and Kareena Kapoor, Dream11 hopes to add new users while hyper-engaging existing ones on the fantasy platform.

Zee shareholders approve appointment of independent directors

According to ZEE MD and CEO, Punit Goenka their plan is now be centred around three key aspects. These included frugality, optimisation and sharp focus on quality content.(Image source: Moneycontrol)

Uttam Prakash Agarwal, Shishir Babubhai Desai and Venkata Ramana Murthy Pinisetti appointed as independent directors of the Zee Entertainment for the first term of three years
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SEBI accuses Subhash Chandra of concealing details in Zee fund diversion case: Reports

The proceedings at SAT are set to resume on March 19. (Image source: Moneycontrol)

As per an August 14 SEBI order, Chandra and Goenka was barred from holding the position of a director or a KMP (Key Management Personnel) in Zee Entertainment Enterprises Ltd, Zee Media Corporation Ltd, Zee Studios Ltd. (wholly owned subsidiary of Zee Entertainment Enterprises Ltd.); Zee Akaash News Pvt Ltd (wholly owned subsidiary of Zee Media Corporation Ltd.).

Prasar Bharati CEO advocates strong regulatory framework for evolving content landscape

OTT services, digital cable and DTH operators are presently competing to occupy more space in the broadcasting industry for distribution of content. Dwivedi said that these platforms have their own USPs. (Image via Prasar Bharati website)

As the market segments into Pay TV, Free TV, and Connected TV,Gaurav Dwivedi pointed out the importance of addressing the distinct needs of each group for optimal monetisation.