World Cup – storyboard18

Karnataka Milk Federation eyes cricket sponsorship at T20 World Cup, floats tender

Looks like the Nandini- Amul is taking a new turn with Nandini debuting on the cricket pitch. (Image: KMF Instagram)

As per reports, KMF has released a tender, seeking proposals from companies interested in showcasing the Nandini logo on the primary arm sleeve of one or multiple teams participating in the ICC T20 World Cup 2024.

CTV empowers creation of hyper-targeted campaigns: Arjit Sachdeva of VDO.AI

Estimates suggest that each brand's ad spend during the World Cup could range from approximately INR 2.4 million to 3 million, reflecting their substantial commitment to connect with the cricket-loving audience.

Brands are poised to make significant investments in leveraging CTV and OTT platforms during the 2023 World Cup, with ad spend for this highly anticipated event expected to reach remarkable heights. Notably, key sectors like B2C, including FMCG and automobiles, are likely to lead the charge in terms of ad spend.

Disney Star’s $3 bn bid helps it keep ICC rights for India market

The Board of Control for Cricket in India (BCCI) is set to release media rights for the 2023-2027 cycle.

Disney Star’s bid was about Rs 24,000 crore for both television and digital streaming rights, as per reports.