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ICC and Meta unite: Top 500 Indian influencers as ambassadors for men’s cricket World Cup 2023

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Creators handpicked from various regions of India will ensure that each match has a representative in attendance, offering coverage tailored to their city and language.

ICC and BCCI launch World Cup campaign featuring Shah Rukh Khan

For the ‘It Takes One Day’ campaign, ICC and BCCI has worked 85 content creators, from across India, in an event organized by Meta, ICC’s official digital content licensee (Image sourced from ad)

The campaign also stars JP Duminy, Shubman Gill, Dinesh Karthik, current Men’s Cricket World Cup winning captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemimah Rodrigues.

Zee-Disney Star deal: Is cooperation the new norm?

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

Unpacking how the Zee-Disney Star ICC men’s cricket deal will help the media companies.

Disney Star’s $3 bn bid helps it keep ICC rights for India market

The Board of Control for Cricket in India (BCCI) is set to release media rights for the 2023-2027 cycle.

Disney Star’s bid was about Rs 24,000 crore for both television and digital streaming rights, as per reports.