Tag: Cricket

ICC Men’s Cricket World Cup 2023 nets Rs3300 crore in ad revenue, welcomes 215 new brands

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

As per TAM, the leading advertisers for the 2023 World Cup were Vine Product, known for their popular body spray brand Fogg, followed by FX Mart, Mahindra & Mahindra, Coca Cola and Hindustan Unilever

Asia Cup 2023 ad volumes surge by 31 percent: Cricket continues to dominate Indian advertising landscape

The newly designed team jersey will sport Kay Beauty on the front, with EaseMyTrip on the back of the jersey.(Representative Image: Alessandro Bogliari via Unsplash)

As per TAM reports, Food and beverages claimed the top spot in ad volumes, followed by personal care/hygiene, construction, industrial and real estate, materials/equipment, services, and automotive.

Anand Mahindra’s response to fan asking him to gift SUV to Mohammed Siraj goes viral

Indians have been commending the performance of Mohammed Siraj's pace attack in the Asia Cup Final 2023 which won him 6 wickets and led to India’s win against Sri Lanka. (Image sourced from Moneycontrol)

In a tweet, Anand Mahindra, chairperson of Mahindra Group expressed, “I don’t think I have EVER before felt my heart weep for our opponents… It’s as if we have unleashed a supernatural force upon them… Mohammed Siraj, you are a Marvel Avenger.”

Hardik Pandya 2.0: Turning a new leaf as cricketer, brand endorser

Hardik Pandya's brand value in 2021 - $10 million, as per data provided by Kroll and the number of brand associations stands at 11. The list includes BoAt, Gulf oil, Monster, Dream 11, Britannia and Mensa Brands' Villain (pictured here). His annual fee is Rs 1.5-2 crore.

The cricketer has worked on his physical well-being, his game as well as his image.

Exclusive: Mastercard’s Raja Rajamannar on the BCCI deal, cricket and sports marketing

"We are truly a mass brand and we want to be able to connect to people. Our brand positioning is about “connecting everyone through priceless possibilities”... cricket provides us with deep penetration across all the segments," says Raja Rajamannar, global CMCO, Mastercard.

The global CMO of Mastercard talks about sponsoring cricket and other sports and how to break advertising clutter.