Tag: MS Dhoni

Exclusive: Mastercard’s Raja Rajamannar on the BCCI deal, cricket and sports marketing

"We are truly a mass brand and we want to be able to connect to people. Our brand positioning is about “connecting everyone through priceless possibilities”... cricket provides us with deep penetration across all the segments," says Raja Rajamannar, global CMCO, Mastercard.

The global CMO of Mastercard talks about sponsoring cricket and other sports and how to break advertising clutter.