Category: Advertising

RK Swamy IPO sees strong demand from retail, HNI investors

The company plans to utilise the proceeds from the issue for various purposes, including funding capital expenditure, meeting working capital requirements, investing in IT infrastructure, and establishing new customer experience centers. Additionally, a portion of the funds will be allocated for general corporate purposes.

“We have been competing to the extent we can with our own resources, and I think we need to step up the competition with the multinational companies,” the promoters told Storyboard18.

RK Swamy Limited’s Srinivasan Swamy receives IAA Golden Compass Award

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan Swamy (also known as Sundar Swamy), is the chairman and managing director of R K SWAMY LIMITED, the only integrated marketing services company that will be listed on the main bourses of the Indian Stock Exchanges early next week.

playR becomes official global exclusive merchandise partner for 5 IPL teams

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

playR, a sports and lifestyle brands has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards

Agoda launches AI-driven campaign featuring Ayushmann Khurrana

Khurana is also UNICEF’s National Ambassador for India along with the likes of cricket legend Sachin Tendulkar. He is also the face of UNICEF’s global campaign EVAC (Ending Violence Against Children) with soccer icon David Beckham.

A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination.

Meta evaluates first data centre in India to cater to demand for Reels

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

According to industry experts, the average cost of setting up a Tier-4 data centre in India is around Rs 50-60 crore

Tata IPL 2024: JioCinema rolls out a campaign featuring MS Dhoni

TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages including Haryanvi for the first time.

The campaign is built on the insight that an increasing number of Indians are now opting to consume live sport on digital, including the TATA IPL which saw a record reach of 449 million last season on JioCinema.

Britannia launches ‘Croissant Pronunciation Expert’ internship program offering Rs. 3 lakh stipend for one day

Through this initiative, Britannia aims to make croissants more familiar and appreciated, potentially accessing a significant market segment within India's diverse culinary landscape.

Within 24 hours of the campaign launch, the brand garnered approximately 25,000 participants through WhatsApp. The campaign, developed by Youngun, a meme marketing agency, targets young adults.

Indian e-commerce start-ups’ total funding was $4 billion in 2022 : MMA Global India x Publicis Commerce

Emerging consumer trends, such as a more balanced gender ratio (45:55 male to female), shifting geographical preferences towards tier-2/tier-3 towns, and comparable spending power in smaller towns and larger cities, are expected to fuel continued e-commerce growth. (Representative Image: Mark König via Unsplash)

As per the D2C Advantage X Toolkit: Guide to Maximise ROI of E-commerce Investments, between 2014 and 2022, Indian e-commerce received a total funding of $ 31 billion, with an annual peak of $ 10.7 billion inflow in 2021.