Category: Advertising

Talented promotes Binaifer Dulani to the role of Founding Partner

In the past, Binaefer Dulani has been part of the leadership team at Dentsu Webchutney, where she led India's most awarded piece in Cannes Lions History: The Unfiltered History Tour winning multiple Grand Prix, and the Titanium Lion.

Binaifer Dulani is known for her work for ‘Marriage Conversations’ and ‘The Interview’ for Tanishq, ‘1947% More History’ for Britannia and Chhota Kaam & Chhoti Soch for Urban Company.

Ameen Sayani would tell clients not to use up all the airtime: Rajil Sayani

Rajil Sayani, partner, Sayani Radiotel Advertising stated, "He has said that his first break was reading the commercial for Ovaltine, in a program called Ovaltine Phulwari. This was aired on Radio Ceylon in 1951. Thereafter, ever since Binaca Geet Mala became a hit, other brands also started approaching him. One was Saridon. He did a programme for Afghan Snow (beauty cream), for Maratha Darbar Agarbatti, etc. (Image source: Moneycontrol)

The first episode of his legendary show Binaca Geetmala got some 7,000 letters, up from 300-400 letters earlier. He had produced it on a budget of Rs 25, which included researching the songs, writing the script, presenting, and editing.

BluSmart launches “Ab Driving Karogi Tum?” campaign to challenge gender stereotypes

This BluSmart initiative is the engine behind the larger societal transformation, cultivating an environment in which women feel free to embrace their independence unapologetically.

The #SochParSawaal campaign video showcases BluSmart’s women driver partners reciting the poem that defies societal norms that undermine women’s driving capabilities.

Ola launches RideAhead” campaign to foster more inclusive approach to women’s mobility

The conversations offered insights, which were captured and released in a short video. It also presents that women who are regular eBike taxi passengers cite the ride option as ‘flexible’, offering more efficiency and freedom.

Ola led the #RideAhead initiative by engaging with two sets of women groups, the first featuring women with no experience of a bike taxi ride, and the second group with women using eBike taxis regularly, with the goal to understand what apprehensions and reservations women have in taking bike taxis.

Adani Wilmar Limited celebrates the contributions of SuPoshan Sanginis in eradicating malnutrition

Apart from child nutrition, the project also addresses maternal health, infant and child feeding practices, adolescent knowledge and Water Sanitation & Hygiene (WASH) practices.

These women volunteers are an integral part of Fortune SuPoshan Project, a pioneering initiative of Adani Wilmar and implemented by Adani Foundation, the CSR arm of Adani Group to combat malnutrition and anaemia in India.

vivo Celebrates ‘Women in STEM’ on International Women’s Day

vivo, announced its latest digital campaign, ‘The Seat – Celebration of Women in STEM’. With this campaign, vivo reaffirms its commitment to empowering women, particularly in the field of STEM education. The digital campaign is an extension of vivo’s ongoing country-wide initiative ‘Women in STEM’.

A research study claims that there is the highest enrolment of “Women in STEM” in India, but the least conversion of them into the Indian workforce. Hence, there is a dire need to empower Indian women who want to pursue STEM subjects and build careers through them.

Tech innovators women shaping the future of digital advertising

Only 28 percent of global proprietary software jobs are held by women, so we need to work together to break down these barriers. (Image via Unsplash)

Globally, only 22 percent of tech professionals in AI are female, highlighting a significant gender gap. Women leaders bring unique perspectives to interpreting data, leading to more nuanced and effective strategies.

General election 2024: BJP leads show with surge in FOMO Marketing and digital spends

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

The current election like every other time is more expensive than the previous ones. However, what is truly changing like never before is the marketing strategy.