Category: Advertising

Truecaller launches next-gen ad formats for advertisers

The design and implementation of the ad formats offer a variety of engaging options, which are crafted to capture user attention effectively leading to campaign optimisation.

rom interactive ads that encourage user participation to immersive experiences that captivate the audience’s attention, the new ad formats provide brands with the tools they need to cut through the noise and deliver their message in a way that resonates with nearly 260 million active users of Truecaller in India.

Singapore Tourism larger-than-life 3D billboards in 5 major cities are eye-popping

“This ‘global tour’ unveils to the world the essence of Singapore through a collection of experiences – iconic and lesser known alike – in an unexpected, surprising way. Forget what you know about gardens, window shopping and performance art: STB’s new 3D billboards might surprise you in ways beyond the ordinary,” explains Khairul Mondzi, executive creative director at BBH Singapore.

The 3D out-of-home billboard shines the spotlight on some of the country’s unique and multifaceted offerings and provides a whimsical take on three iconic Singapore experiences, brought to life in New York, London, Shanghai, Mumbai, and Jakarta.

Joy Personal Care ropes in Shah Rukh Khan as brand ambassador

Shah Rukh Khan remarked, “I am thrilled to associate with Castrol, a brand I’ve long admired for its commitment to performance. As a fellow automobile enthusiast, I believe Castrol’s dedication perfectly aligns with my pursuit of excellence. Together, we aspire to inspire and empower drivers to revel in the joy and liberation of the open road, safely. I am eager to embark on this journey together.”

Leveraging its two-year partnership as an associate sponsor of the Kolkata Knight Riders, Joy Personal Care aims to maximize visibility and impact during this event.

The ad that launched Sudha Murty’s career

Her recruitment at TELCO is an intriguing tale. While Sudha Murty was studying at the Indian Institute of Science, Bangalore in 1974, she was awarded a scholarship to pursue a PhD in America. However, during her final year of M.Tech, she came across a job opportunity at Tata Telco, which is now known as Tata Motors. (Image source: News18)

Sudha Murty’s objection to the discriminatory job advertisement led to a special interview and eventual hiring by Tata Engineering and Locomotive Company Ltd. (TELCO).

ASICS and Rohan Bopanna come together to encourage people to move

Known for his passion, grit and performance, Rohan Bopanna has reimagined the sport and showcased that anyone can achieve their optimum best with commitment and technology driven approach – towards right guidance, strong mental and physical balance and most importantly the right gear. (Image source: Moneycontrol)

This campaign aims to inspire people from all walks of life to experience the uplifting effects of movement by joining ASICS in their journey towards physical and mental wellness.

Maruti Suzuki’s Shashank Srivastava on Women’s Day campaign, CTV, WPL and elections

Shashank Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times.

Around 310 million women use the internet, and their usage of digital media is just as high as men, says Shashank Srivastava, Senior Executive Officer, Marketing and Sales.

TVS Motor Company debunks career representation in new ‘Miss.Represent’ campaign

Statistics reveal that children’s career choices get influenced at as early as six years of age. This means that from an early age, girls that might have a natural inclination or skills for the STEM fields, might still find it very difficult to break out of their conditioning and pursue careers in these. (Still from the campaign)

Conceptualised by FCB Kinnect, the second video from the campaign showcased the solution, which was the chart itself, but a lenticular one. When viewed from different angles, the chart displays both male and female in the same occupations.