Brand Makers – Page 100

INDIA alliance is a master strategy in political branding, say experts

These campaigns have employed various strategies such as catchy slogans, celebrity endorsements and emotional appeals to create a buzz and attract voter’s attention at a large scale. (Image sourced via Twitter (X))

According to experts, the name comes with a tremendous recall and brand loyalty. It is not something that needs to be created but exists in the hearts of voters.

Sun Pharma’s Tarundeep Singh Rana joins Zydus Healthcare as CMO

Tarundeep Singh Rana has also worked with Win Medicare, Hamdard Laboratories and Dr. Reddy’s Laboratories.

At Sun Pharma, Tarundeep Singh Rana was head of marketing and e-commerce, consumer healthcare.

Zoo Media appoints Vishnu Kanth Gokul BJ as head of sales and partnership

In his new role, Vishnu Kanth Gokul BJ will report directly to Pratik Gupta, founder and CEO, Zoo Media ensuring streamlined communication and alignment with the company's overall objectives.

In his new role, Vishnu Kanth Gokul BJ will be responsible for driving strategic growth and fostering valuable partnerships to further expand Zoo Media’s market presence.

Young investors look for fintech apps with Netflix, Tinder, and Uber-like experience: Angel One’s Prabhakar

Prabhakar Tiwari, chief growth officer, Angel One, talks about the objective behind the campaign, why rural millennials depend heavily on smartphones and what young investors are demanding from fintech apps.

Prabhakar Tiwari, chief growth officer of fintech company Angel One, talks about the genesis of the brand’s campaign, leveraging AI and what young investors want these days.

Puneet Chandok to lead Microsoft’s India operations

Chandok will oversee the integration of Microsoft’s businesses across South Asia, including Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka.

Puneet Chandok’s appointment as corporate vice president of Microsoft India and South Asia will be effective September 1. He will assume the operational responsibilities from Anant Maheshwari.

Make My Trip’s Vipul Prakash joins DFM Foods as CEO and MD

Vipul Prakash started his career at PepsiCo as marketing director for the brand Pepsi, and he rose to the ranks to head the multinational food, snacks and beverages corporation as senior vice president.

Previously, Vipul Prakash led MakeMyTrip as chief operating officer.

Medlife’s Meera Iyer joins SkinQ as CEO and co-founder

Meera Iyer's career includes a tenure as the CMO at BigBasket, during which she significantly expanded the private label business to 25 cities and achieved substantial topline growth. Furthermore, she spent nine years at Unilever, last as the regional brand manager for Dove and Pears.

Prior to SkinQ, Meera Iyer served as the business unit head for the RPSG Group (Dr Vaidya’s), where she steered the brand through a post-acquisition phase and readied it for relaunch.

Category: Brand Makers