Brand Makers – Page 101

Talented launches new social agency, The New Thing; Viren Noronha joins as co-founder

Much like its name, The New Thing will help brands create new cultural conversations and moments on social media. (L to R: PG Aditiya, Gautam Reghunath, and Viren Noronha)

In an exclusive interview with Storyboard18, Gautam Reghunath, PG Aditiya, and Viren Noronha shared their views on why there is a need for a new agency in town to help brands create cultural conversations and moments on social media.

Diageo India’s Deepika Warrier joins Bajaj Auto as head of marketing

Deepika Warrier spent 20 years with Pepsico, where she was instrumental in driving strategic development, innovation, brand equity enhancement and resource allocation across a range of beverages, and juice-based drinks.

Deepika Warrier was most recently the chief marketing officer at Diageo India.

D2C firm The Sleep Company appoints Ripal Chopda as CMO

Chopda will be responsible for overseeing all marketing endeavors, strengthening the brand's market presence, and implementing robust marketing strategies that resonate with the target audience.

Chopda joins the company from Vini Cosmetics where he was serving as the category director.

Pranav Kapur joins L&K Saatchi & Saatchi as VP of Account Management

Pranav Kapur will report to Atin Wahal, executive director at L&K Saatchi & Saatchi, and play a key role in spearheading the development of brand and business solutions.

He joins the agency from BBDO Worldwide where he was serving as associate vice president.

Omnicom Media Group elevates Deep Singh as national head of strategy

Deep Singh has over 17 years of experience in the fields of advertising, media, brand, process consulting and teaching. Before joining PHD, he was leading the strategy product at Mindshare for its North and East regions.

Deep Singh’s responsibility will include addressing the strategic requirements of OMD and PHD India’s key clients, followed by leveraging the agency’s future-facing offerings to help clients unlock new potential and build a strong, strategic foothold for Omnicom Media Group in the market.

Ex-COO of Swiggy recollects when he won a Pepsi contest and Aishwarya Rai visited him

Actor Aishwarya Rai with Vivek Sunder at his friend's house during the Pepsi campaign. (Image by @saurabhjain1099 via Twitter)

The meeting lasted 15 minutes but as the news spread, Vivek Sunder said he realised that Pepsi basically marketed itself by making its customers work.

CXO Moves: Exec movements at Google, GroupM, Dentsu, Ogilvy, Disney+Hotstar and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Madhav Chinappa, Jose Leon, Dhurv Dhawan and Nikhil Rastogi)

Executive moves in the world of brands and agencies.

Strategy broadening its territory: Mark Sinnock, global CSO, Havas Creative

Mark Sinnock, global CSO, Havas Creative. (Image sourced via Havas website)

We caught up with Mark Sinnock, global chief strategy, data and innovation officer, Havas Creative speaking about how a strategy guy goes about planning in this ever changing world and how has the relationship between advertiser and consumer changed.

Abhinav Kumar to take over from Rajashree R as CMO of TCS: Report

Rajashree, who comes with an experience of two decades started her career at Ramco Systems. She started her journey at TCS as head, retail solutions group. (From left to right: Rajashree R and Abhinav Kumar)

As per BSE filing, TCS is undergoing changes at its senior leadership management level, which will be effective starting August 1.

Bookstrapping: Just Aspire – Notes on Technology, Entrepreneurship and the Future By Ajai Chowdhry

One of the most insightful things in the book has to be Ajai’s reference to Harvard professor Harry Lewis’s indictment of the education system and its inability to focus on character building of the students as follows, “Universities have forgotten their larger role …rarely will you here more than promised about their personal strength, cooperation, compassion and how to leave the world a better place than you found it.” (Image source: Amazon)

In Just Aspire – Notes on Technology, Entrepreneurship and the Future, Ajai Chowdhry touches upon the concept of pen friends, references to Harvard professor Harry Lewis’s indictment of the education system and its inability to focus on students’ character building, and throws light on the real meaning of charity.