Category: Brand Makers

Pidilite’s CMO Vinay Subramanyam quits: Storyboard18 EXCLUSIVE

Vinay Subramanyam also worked with Kellogg Company as the national sales development manager, where he led the sales development and trade marketing function. Among many other things, he also pioneered sales automation for the company.

Vinay Subramanyam, who has over two decades of experience, previously was with Britannia.

Google India’s Vishal Sinha joins ShareChat as the director – ads strategy

Vishal Sinha has also worked with global tech companies like Gartner and Oracle as a business development manager, providing critical business insights to the organisations, building strong and trusted relationships at the CXO level of small and medium size organisations, leading account strategy and planning end-to-end sales cycle.

Vishal Sinha’s mandate will include leading the strategy team for ads business for both ShareChat and Moj.

#ShareTheSpotlight: “Do not bracket outcomes as success or failure; both are ephemeral,” says Mausumi Kar, Motivator India

Mausumi Kar (right) shares the spotlight with the soccer mom duo Priya Gopalan (bottom left) and Sandhya Rajan,(top left founders of Great Goals.

Mausumi Kar, MD of Motivator India, talks about life lessons from literature, being in touch with her inner child and highlights the work of two passionate football lovers.

Amul’s former chief RS Sodhi joins Reliance Retail Ventures to help build grocery business

RS Sodhi, who served as the managing director at Gujarat Cooperative Milk Marketing Federation (GCMMF) since 2010, moved on from the company on January 9. Sodhi was given an extension for a period of another five years. The decision to remove Sodhi was taken at the board meeting of Gujarat Cooperative Milk Marketing Federation (GCMMF), the farmers' cooperative that operates the Amul brand. In his place, the dairy sector cooperative giant has appointed Jayan Mehta as its MD for an interim period. (Image source: News18)

RS Sodhi will help build the company’s growth in the grocery space with a focus on fruits and vegetables.

Meta’s Deepa Jatkar joins Wavemaker India as chief growth officer

Deepa Jatkar has worked with the country's largest media agency ecosystem to build strategic growth programs, lead the revenue function, deploy business plans to enhance operational excellence and build capabilities at scale across the partner ecosystem. (Image source: LinkedIn)

Deepa Jatkar joins Wavemaker from Meta India, where she was a part of the global sales and marketing team and a key member of the India sales leadership team.

Market excited about IPL reach that JioCinema will provide: Vikrant Mudaliar, Dream Sports

Dream11 has indeed come a long way since its inception. With over 160 million users, it is not only India's but also the world's largest fantasy sports platform. Five to six years ago, this user base was just a fraction of what it is today, and every year, we have seen significant growth, not just in terms of the number of users but also actively engaged users across 12-13 different sports, in addition to cricket. - Vikrant Mudaliar, Chief Marketing Officer, Dream Sports

Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, talks about expectation from IPL, free streaming on JioCinema and the company’s new campaign Sab Khelenge.

Manas Lahiri appointed Famous Innovations’ COO

With over 21 years of experience in marketing and advertising, Lahiri expertise lie in harnessing data and analysis to shape strategy for the companies. He has held senior positions at various renowned agencies and brands, including Samsung, Motorola, McCann, Ogilvy, Havas Worldwide, and more.

He joins the agency from Havas Group India where he was serving as the managing director (MD).

Why should marketers do sales roles? Let us ask Mondelez India’s Nitin Saini

“We are able to crack the advertising code for each of our brands well enough only because we have our got our fundamentals right,” says Saini. According to him, that’s one aspect of marketing which will never change with time.

Field sales teach you the realities, says the Mondelez India’s vice president (marketing) Nitin Saini, as he talks about his journey as a management trainee to leading the company’s multi-billion dollar brand Oreo. Being in sales also helps in understanding what leads to commercial growth, he says.

Bookstrapping: Friends with benefits by Seema Sirohi

The book documents a funny incident about PM Modi’s September 2014 visit to the US, calling it the ‘strangest dinner’ ever hosted by an American President, because the chief guest Narendra Modi didn't eat! He was fasting, while all others enjoyed a three course meal with wine. Officials on both sides marvelled at Modi's ability to stay focused and maintain the visits’ hectic schedule. (Image source: Amazon)

The author touches upon the strained relationship between India and the US, the importance of ‘language’ in diplomacy and pivotal incidents surrounding the visit of former and current Prime Minister Manmohan Singh and Narendra Modi, and foreign minister Sushma Swaraj. Rating: 3.5 stars