Category: Brand Makers

#ShareTheSpotlight: “…Be the best at what you do. There is no room for self-pity,” says Ayushi Gudwani of FS Life

Ayushi Gudwani (right) has shared the spotlight with Shipra Sharma, (top left) co-founder and director - Tattva Spa, and co-founder – Vilasa, and with Priyanka Goyal Salot, (bottom left) co-founder of The Sleep Company.

Ayushi Gudwani talks about pivoting her business amidst the pandemic and the importance of women entrepreneurs grooming fellow women who are undertaking an entrepreneurial journey.

Nokia India’s Amit Marwah: If you have the right mind share, market share always follows

Nokia India's Amit Marwah highlights, "In Nokia’s new logo, there are different colour lanyards that highlight gender equality. The logo is colourful and reflects energy. It also resonates with our consumers and our partners. This also includes catering to other customer domains like startups."

Storyboard18 got in touch with Nokia India’s Amit Marwah, head of marketing and corporate affairs, to talk about the company’s newly rebranded logo, reasons for the makeover, as well as challenges and apprehensions following this decision.

VLCC appoints Nykaa’s Vikas Gupta as CEO

Vikas Gupta was also the chief customer and marketing officer for Flipkart between 2019-2021. Gupta started his career as a management trainee with HUL in 1998 and spent 21 years with Unilever, leading brand marketing for Lux, Dove, Dirt Is Good brands. He was also the executive director of Home Care for Unilever Indonesia.

Vikas Gupta joins from Nykaa where he was the CEO of SuperStore, Nykaa’s eB2B business. He is armed with 25 years of FMCG and ecommerce experience, and has worked at Unilever and Flipkart.

Is Campa’s revival the best thing that has happened to India’s cola category? Coca-Cola’s Arnab Roy thinks so. Here’s why.

"The growth in India whether it is economic growth or cultural growth is going to come from small town India. That’s where Bharat is at its core, that’s where Bharat lives. And we thought it is very interesting out there." - Arnab Roy, VP- marketing, Coca-Cola

Arnab Roy, vice-president, marketing, Coca-Cola India and Southwest Asia, shares his views on Coke Studio Bharat, the cola category in India and what Campa’s revival means for the industry.

Bajaj Electricals appoints Devika Sachdev as head of advertising and brand management

Sachdev comes with an experience of 21 years in brand marketing and communications. She has worked across various consumer businesses, namely the Aditya Birla Group, General Mills, Godrej Consumer Products, Bajaj Consumer Care and Marico.

In this role, Devika Sachdev will drive the communication agenda and frame integrated marketing communications strategies across Bajaj, Morphy Richards and Nirlep brands.

Havas India elevates Sangeeta Barde as Havas Life Sorento’s CEO

As part of her new role, Sangeeta Barde will drive the success model for offshoring and achieving strategic and impactful globalisation initiatives and will also be the regional head of HH&Y Middle East.

In addition, Sangeeta Barde has also been named as regional head of Havas Health and You Middle East .

Bookstrapping: Unframed: Discovering Image practices in SE Asia by Rahaab Allana

The editor of the book aims to dismantle our conditioned habits of viewing ‘who’ and ‘where we are’, ‘what is real’ in our world. She also uproots the frames of familiar history, making us realise that peoples and cultures that seem unconnected today may have had generative connections in the past!

The book makes you appreciate that photographers travelled, that they were engaged for projects etc. The chapter on Maharaja Sawai Ram Singh of Jaipur, his motivations and his agency, make for very interesting reading. Bookstrapping rating: 3.5 stars

India is an incredibly important market for us: Brand USA

As per Brand USA's Jackie Ennis, "In 2022, India was the fourth-largest source of international visitors, excluding Canada and Mexico, with 1.256 million visitors. This number was only about 15 percent down from our 2019 numbers, which were the highest we had seen. The spend from Indian visitors is also incredibly strong, making them an important market for us."

To market the US as a destination and increase the number of incremental visitors from India, Brand USA is determined to find a way to collaborate with Indian creators.