Brand Makers – Page 145

Meet Jayanti Chauhan, Bisleri owner’s daughter, who refused to run the Rs 7,000 crore business

Jayanti Chauhan, daughter of Bisleri International owner Ramesh Chauhan (Image source - Twitter)

Jayanti Chauhan or JRC as she is popularly called, embarked on her Bisleri journey when she was 24, under the guidance of her father and Bisleri International’s owner Ramesh Chauhan.

Samantha Ruth Prabhu: My audience and community will be important to help Saaki grow

"For us at Saaki, our vision to be a customer-centric brand for new India has driven our success in the D2C space," say founders Samantha Ruth Prabhu and Sushruthi Krishna.

Samantha Ruth Prabhu and Sushruthi Krishna want to grow the business of their women’s apparel brand by 5X in the next two years. They tell us how.

BYJU’S Atit Mehta on the Messi and FIFA World Cup sponsorship

"As a marketer, I saw an end-to-end attention to detail, focus and singularity of intent. They followed the dictum – do well that which matters to your customers - to near perfection," writes Shubhranshu Singh in this week's Simply Speaking. (Image source - Twitter @LSPNFC_)

Catching up with BYJU’s head of marketing Atit Mehta who’s in Qatar for the FIFA World Cup. He talks about the sponsorship and brand excitement on ground.

Ramesh Chauhan: A businessman with an impeccable sense of time

Thums Up, the take-off vehicle with which he announced his presence on the business stage, took off in the 1970s. Today, it is India’s biggest cola brand, ahead of those from global giants Coca-Cola and Pepsi. Bisleri, which he turned his attention to next, has been even more spectacularly successful with a 60 percent share of India’s $2.5 billion market for bottled water.

Chauhan, who by his own admission isn’t excited by “making money for the sake of making money” but by the “roadmap to developing a brand and fighting to take over a market,” wasn’t just a one-trick pony.

Bookstrapping: Friends, Lovers and the Big Terrible Thing by Matthew Perry

The book is replete with sentences where Matthew Perry lays his heart bare. His narrative is funny much like his character Chandler from the sitcom Friends, says our (Image: Amazon)

This book is for you if you want to know the real story of Chandler, the sitcom character from Friends, who made jokes when he was uncomfortable. Our reviewer picks five things that stood out for her in actor Matthew Perry’s memoir. Bookstrapping rating: 3.5.

Godrej Tyson Foods’ CEO Abhay Parnerkar on the importance of market visits, sampling and consumer research

The company’s ready-to-cook brand Godrej Yummiez is trying and testing new recipes to impress vegetarians.

Aqilliz appoints Vivek Mishra as chief product officer

(Left) Vivek Mishra will be based out of Dubai working closely with founding chief executive officer of Aqilliz Gowthaman Ragothaman

Mishra will be based out of Dubai working closely with founding CEO of Aqilliz Gowthaman Ragothaman.

Sports sponsorship is an investment not an expense, HCLSoftware Dario Debarbieri

HCLSoftware Dario Debarbieri shares why signing the deal with the iconic Formula One racing team Scuderia Ferrari is the perfect way to reach its TG who happen to be top CXOs of various companies.

Dario Debarbieri, vice president and head of marketing at HCLSoftware talks about the objective behind the sponsorship deal with F1 racing team Scuderia Ferrari and the India market.

L’Oréal appoints Aseem Kaushik as India MD, Amit Jain retires

Jain will continue his association and assume the role of chairman for L’Oréal India to build on key stakeholder relationships in India.

CXO Moves: Crypto, e-commerce and food delivery companies lose execs; Plus, new guard at Meta

Mohit H Chablani started his career at Intelenet Global Services, and went on to work across Euclid Infotech Services, Aujas Networks, Media.net, ZEDO, Gameloft and mCanvas. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.