Category: Brand Makers

Bookstrapping: War of Lanka by Amish Tripathi

There are several management lessons embedded in the book- for instance, the sentence that ‘one needs more soldiers to capture the enemy alive, much fewer to simply kill them,’ makes you think awhile, writes our reviewer. (Image: Amazon)

Amish Tripathi’s latest book has a bit of everything. It’s a re-imagination of an epic with several management lessons, says our reviewer. Bookstrapping Rating: 3.5 stars.

One day India (for WPP) will overtake the UK market: Mark Read, WPP’s chief executive

“WPP and our agencies actually grew more quickly in the first six months of the year than Google or Meta, Snap and Twitter. This demonstrates the value of what we do, the resilience of our business model, the fact that we tend to work with larger companies,” says Mark Read, CEO, WPP.

Mark Read, CEO of the world’s largest ad holding company – WPP, on the state of advertising, global economic uncertainties, client concerns, Big Tech layoffs and more.

Exclusive: Nilesh Gupta takes additional charge of branding and creative strategy at Meesho

Prior to joining Meesho in 2021, Gupta was with Kearney where he primarily worked on the Consumer & Retail practice including co-authoring a report with CII to help unlock the full potential of retail growth in India

Gupta has taken over the additional role from Meesho’s VP and brand head Lucky Saini who has recently quit the e-commerce firm.

Colvyn Harris to receive AAAI Lifetime Achievement Award 2022

With over four decades of experience, Harris career was built in one company – JWT (now called Wunderman Thompson), a WPP Group Company, across varied roles, across India and JWT Sri Lanka where he was MD

The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years.

Meesho’s VP and brand head Lucky Saini quits the e-commerce firm

Prior to joining Meesho, Lucky Saini was working with edtech platform Vedantu as the head of brand marketing for over eleven months. There he led a team that managed research, media, creative, PR and brand communication.

Saini joined Meesho in June 2021. His mandate at the company was to lead the team in charge of planning, executing, and growing the strategy, experience, and voice of the brand.

Sandhya Devanathan takes over from Ajit Mohan as Meta’s head for India

Beyond benefiting Amazon, this partnership is expected to boost Snap's advertising business, which has faced challenges in recent years. Following the announcement of the deal, Snap's shares experienced a notable increase of over 9%. (Image source: CNBC-TV18)

Devanathan, who is leading the company’s gaming vertical for the APAC market, will transition to her new role on January 1, 2023 and will report to Dan Neary, VP, Meta APAC. She will also be a part of the APAC leadership team.

CoinDCX’s marketing chief Ramalingam Subramanian quits the crypto firm

Ramalingam Subramanian's departure comes at a difficult time for crypto companies across the world. After the recent collapse of the FTX exchange, the third largest crypto exchange in the world, centralised crypto exchanges in India are looking to find ways to be transparent about their assets and liabilities in a bid to retain their users.

Ramalingam Subramanian joined the Indian cryptocurrency investment app in 2019.

How do you talk about sex in a country where talking about sex is taboo? We ask Reckitt’s Dilen Gandhi

Gandhi, who has a background in P&L management, brand strategy, innovation, new business development, key account management and marketing communications, started his career at Gillette India as area sales manager.

In conversation with Dilen Gandhi, regional marketing director, South Asia- Health & Nutrition, Reckitt (maker of Durex).