Brand Makers – Page 19

Flipkart appoints Paytm’s Vikash Singh as director – growth

Vikash Singh began his career at Sharp Edge and went on to work across DP Technology Corp, Sportzify and Tata Health.

Vikash Singh previously led Paytm as general manager – growth and marketing.

Metro Brands Ltd appoints Roch D’Souza as SVP of Marketing

With over 22 years of experience in the retail and FMCG sector, in his new role, Roch D’Souza will report to Alisha Rafique Malik, president at Metro Brands Ltd, and will actively contribute to driving the company’s marketing initiatives.

CXO Moves: Exec movements across ITC, Dentsu, VML, Pernod Ricard and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Ankit Kapoor, Anuj Bansal, Shiva Vannavada and Rahul Pansare)

Executive moves in the world of brands and agencies.

Publicis Groupe’s BBH India onboards Nisheeth Srivastava as executive creative director

In advertising, Nisheeth Srivastava started his career with Mudra Ahmedabad as an account planner and moved to Lowe Lintas as a copywriter. He has worked on a diverse set of brands like Moov, Krack, Google pay, Dulux Paints, OLX, Philips to name a few.

Based out of Delhi, Nisheeth Srivastava’s mandate involves working across brands handled by both offices of the agency and reporting directly to Parikshit Bhattaccharya, chief creative officer of BBH India.

Ameen Sayani would tell clients not to use up all the airtime: Rajil Sayani

Rajil Sayani, partner, Sayani Radiotel Advertising stated, "He has said that his first break was reading the commercial for Ovaltine, in a program called Ovaltine Phulwari. This was aired on Radio Ceylon in 1951. Thereafter, ever since Binaca Geet Mala became a hit, other brands also started approaching him. One was Saridon. He did a programme for Afghan Snow (beauty cream), for Maratha Darbar Agarbatti, etc. (Image source: Moneycontrol)

The first episode of his legendary show Binaca Geetmala got some 7,000 letters, up from 300-400 letters earlier. He had produced it on a budget of Rs 25, which included researching the songs, writing the script, presenting, and editing.

VML elevates Manas Lahiri as executive growth partner, India

Manas Lahiri began his career at Reliance Industries as sales associate, and went on to work across Samsung Mobile, Motorola, Contract India, McCann, Ogilvy & Mather, Creativeland Asia, Havas and Famous Innovations.

Previously, he was the executive client officer at VML.

ZEE’s Rahul Johri resigns; Punit Goenka streamlines Broadcast biz’s revenue vertical

Prior to the BCCI, hRahul Johri was with Discovery Networks Asia Pacific for 15 years where he successfully turned around it.

Rahul Johri was the first CEO of cricket body BCCI for over four years.

Bookstrapping: Marginlands – Indian Landscapes on the Brink by Arati Kumar-Rao

The book captures the tumultuous lives – both human and non-human – of those who inhabit the margins of the subcontinent. And the author includes unusual suspects like Bombay too!, states Reeta Ramamurthy Gupta. (Image source: Amazon)

Because Marginlands is not about geography alone; it is about the people, the microhabitats and any aspect of a place that we don’t pay attention to. Something that is on the margins of our attention; a place and people that are endangered and on the brink; even though we don’t see it clearly, writes Reeta Ramamurthy Gupta.