Brand Makers – Page 2

CXO Moves: Exec movements across L’Oréal India, FCB India, Wipro, Kellanova among others

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Daryan Shamkhali via Unsplash)

Executive moves in the world of brands and agencies.

Why should laundry only be the woman’s responsibility?, asks Mukta Maheshwari, CMO, P&G India

Mukta Maheshwari’s home situation somewhat relates to the campaign, which aims to foster a culture of equal ownership and accountability of household responsibilities between men and women.

In her first interview with Storyboard18 in her new role, Mukta Maheshwari says that nine years ago when P&G started #ShareTheLoad campaign, 75 percent of men felt that doing the laundry was a woman’s job. Today, only 25 percent think so, as per P&G. That’s good progress, but is that enough?

It’s not just balance. It’s a larger control on the narrative of your life: Subin Sivan of Cargill India

According to Subin Sivan, marketing and commercial excellence leader, Cargill’s Food Solutions Business in South Asia, "I think balance in life doesn't just come from intent alone. Almost everyone I know intends to have a good balance, but it requires one to actually build positive habits on a daily basis in a disciplined way. Making time for people and things that matter in life requires discipline so that you're in control of one's life."

Subin Sivan, marketing and commercial excellence leader, Cargill’s Food Solutions Business in South Asia, said, “OTT platforms today are almost at 34 percent-35 percent penetration. That’s more than 400 to 450 million households in India.”

Criteo elevates Mohit H Chablani to head of brand activation, India

Mohit H Chablani started his career at Intelenet Global Services, and went on to work across Euclid Infotech Services, Aujas Networks, Media.net, ZEDO, Gameloft and mCanvas. (Representational image via Unsplash)

Previously, Mohit H Chablani led Criteo as head of sales – enterprise India.

Bookstrapping: The Man Who Avenged Bhagat Singh by Abhijeet Bhalerao

Traitor Phanindra Nath Ghosh was an important member of the armed revolutionaries. What made him turn informer against Bhagat Singh?, questions Reeta Ramamurthy Gupta. (Image source: Amazon)

There is a section in the book, in which Baikunth Sukul is reading Gandhiji’s criticism of the train bombing (carrying Viceroy Irwin), done by the armed revolutionaries. This article plunged a dagger at the hearts of all those Indians who had picked up guns and knives, as the tools to win freedom! Gandhian philosophy was firmly opposed to violent means, writes Reeta Ramamurthy Gupta.

Kraft Heinz’s Irina Rodina joins Bacardi as senior vice president – marketing strategy and operations

In her new role, Irina Rodina will drive strategic alignment and marketing transformation with global CoE in media and partnerships, customer marketing, strategy, insights and data analytics, innovation, planning, capability, brand homes.

Previously, Irina Rodina led The Kraft Heinz Company as chief marketing officer, Northern Europe.

ZEE Layoffs: More job cuts at ZEE expected this week as part of on-going cost cutting measures

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

Staff reductions are anticipated at ZEE this week with CEO Punit Goenka prioritising cost frugality, optimisation and investing in high-quality content.

FCB India appoints Ashima Mehra as CEO

Ashima Mehra joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and enhancing market presence.

As FCB India’s new CEO, Ashima Mehra will be responsible for overseeing the agency’s operations, driving business growth, nurturing client relationships, and fostering a culture of creativity and innovation.

Kiran Ramamurthy to join Ogilvy Group’s 82.5 Communications as CEO

Kiran Ramamurthy began his career at Leo Burnett, and went on to work across Lowe India, Lenovo India, Via, Nova Medical Centers and Ogilvy & Mather.

Kiran Ramamurthy is serving his notice period till the end of April and is set to join an Ogilvy Group company.

CFOs breaking boundaries, crafting long-term strategies for organisational stability: Nidhi Mehta, GOZOOP Group

As per Nidhi Mehta, Director – Finance, GOZOOP Group, “A CFO should be made an integral part of all important decision-making of the agency. A combination of their brainstorming where marketers are driven by creativity and finance is driven by numbers and budgets, could lead to some amazing outcomes for both the client and the agency”.