Brand Makers – Page 29

Internally people refer to me as chief marathon officer: TCS Global CMO Abhinav Kumar

"Most of our colleagues would sit 8 or 9 hours a day working on their laptop or their desktop. So what being a partner to marathons has done inside the company has been tremendous," says TCS Global chief marketing officer Abhinav Kumar.

TCS’ Global CMO Abhinav Kumar speaks exclusively to Storyboard18 about the company’s key marathon sponsorships around the world and the investments made by the brand to make it one of the most valued.

Volkswagen appoints Susanne Franz as global chief marketing officer

Among her core remit will be expanding the German car marque’s overall customer experience internationally, and making Volkswagen the brand that can shift most cars globally.

Susanne Franz had been leading global marketing for the group’s Audi brand since 2019.

Hershey’s Ankit Desai elevated to GM role with an international mandate

In 2023, Desai was recognised and awarded at Storyboard18 Visionaries program.

Ankit Desai will take up the role of General Manager for South East Asia, Australia, New Zealand, for the Hershey Company

Junglee Poker partners with Anil Kapoor for new campaign

Junglee Poker is a poker gaming app by Junglee Games India Pvt. Ltd.

The TVC has been conceptualised by Junglee Games and directed by Abhinay Deo. Production for the same has been done by Ramesh Deo Productions.

Red FM appoints Kunal Jerath as national marketing head

Jerath is a marketing professional with experience in P&L, digital marketing, product management, recurring revenue, consumer engagement and audience intelligence, with a career spanning over two decades.

Prior to this, Jerath was associated with BCCL (The Times of India) for more than ten years

Parminder Singh appointed as COO for Tatler Asia

He has also held other prominent positions in the industry like managing director for Twitter in Southeast Asia, Middle East & North Africa. He was also a founding member for Twitter.

Singh previously worked as the chief commercial and digital officer for Mediacorp.

Four Byju’s investors file suit with NCLT against the ed-tech company

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

This was done in order to declare the founders as unfit to run the company, appoint a new board, declare the rights issue as void, conduct a forensic audit, among other reliefs.

Aditya Birla Group’s new paints company Opus appoints DDB Mudra as creative partner

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

With this partnership, DDB Mudra will manage the comprehensive portfolio of four brands from Birla Opus: Style (economy paints range), AllWood (wood finishes), AllDry (waterproofing) and Prime (institutional).

Women only social community app coto ropes in Ankhi Das as strategic advisor

Ankhi Das will bring a wealth of knowledge and expertise in various fields, including business, mental health, finance, and healthcare to further coto’s ethos of sisterhood and women empowerment.

Ankhi Das will guide the content and community teams to build a safe and responsible digital environment for women to create and consume content, share opinions, gain knowledge, and build new connections.

Shell launches “Expect more from Shell fuels” campaign

Kartiki Karihaloo shares that Shell's new petrol products come with a new formulation with next-generation deposit targeting technology, which removes harmful deposits, protects engine condition, and lasts up to 15 km longer per full tank in 2 and 4-wheelers.

Kartiki Karihaloo, Marketing Manager, Shell Mobility – India talks about Shell’s latest campaign, growth outlook latest marketing initiatives and expansion plans across India.