Category: Brand Makers

UP Warriorz announce new sponsorships for Women’s Premier League 2024

The newly designed team jersey will sport Kay Beauty on the front, with EaseMyTrip on the back of the jersey.(Representative Image: Alessandro Bogliari via Unsplash)

The team has onboard a host of brands as sponsors. The list includes Kay Beauty, EaseMyTrip, CarLelo, MyMaster11, JSW Paints, PONDS, Aashirvaad Atta and Big FM.

Who is Anant Ambani – the man behind Reliance’s green revolution?

Anant Ambani, the youngest son of Reliance Industries chairman Mukesh Ambani, was engaged to Radhika Merchant in December 2022. (Image sourced via Firstpost)

Anant is driving the expansion of the energy and materials business of RIL and its global operations in renewable and green energy. He is also the man behind RIL’s efforts to become a Net Carbon Zero company by 2035.

Archit Gadiyar returns to Leo Burnett as executive creative director

Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives for their luxury and premium portfolio of brands. The account will be handled by the Leo Burnett Mumbai team.

Archit Gadiyar’s last role at Leo Burnett was that of an associate executive creative director.

PGI’s Sujala Martis on sports marketing and leveraging Women’s Premier League

Sujala Martis says that given that cricket is a religion in our geography, it manages to unify audiences and secure their attention, like nothing else can.

Sujala Martis, Consumer Marketing Director, PGI India discusses the campaign, leveraging cricket as a tool for marketing, its association with Women’s Premier League and more.

Confectionery Kings: Meet the Indian execs running global ops for Mondelez, Perfetti, Mars, Hersheys

A host of leading foods and confectionery companies boasts a list of Indian executives who are transforming the business and marketing landscape through their business acumen, deep rooted customer understanding and unmatched marketing skills. (From left to right: Hemant Rupani, Anil Viswanathan, Avik Sarkar, Sameer Suneja, Ankit Desai, Deepak Iyer and Sudhanshu Nagpal. (Image source: Alchetron.com and LinkedIn))

The number of Indian executives running global operations for the world’s largest confectionery companies is on the rise. Take a look at some of the confectionery kings.

Bookstrapping: Gut Check by Steven R Gundry MD

As per Reeta Ramamurthy Gupta, the author makes a strong case that despite there being no oxygen deep down in your colon, it has its own working logic and the food you eat must not impair it. (Image source: Amazon)

In ‘Gut Check’, Dr. Gundry highlights that the gut ecosystem plays a major role in producing neurotransmitters like serotonin. Hence, there is a direct correlation between the gut and depression. This is why ancient Chinese medicine has always approached depression treatment via the gut.

Time is the most precious commodity in my role, says Gunjan Khetan, Perfetti Van Melle India

Gunjan Khetan, marketing director, Perfetti Van Melle highlighted, "Consumer buying patterns have changed, and consumer patterns for seeking information have changed. Therefore, digital plays a big part. For an e-commerce platform, some are less suitable. If Perfetti Van Melle was a lifestyle brand or a personal care brand, I could easily understand why I need to be on e-commerce because a lot of information seeking and a lot of idea seeking happens there, and more often than not, it lands into purchase."

Gunjan Khetan, marketing director, Perfetti Van Melle India, highlighted, “Therefore, for me, prioritisation is the most important thing. Bucketing important and urgent (issues) works like magic. like to ensure I complete my work and don’t carry it home as much as possible. “